Posts Tagged ‘L’Oreal’


Wednesday, June 6th, 2018

Courtesy of L’Oréal USA (PRNewsfoto/L’Oréal USA)

L’Oréal USA announced that five products in its Garnier SkinActive line achieved Cradle to Cradle Certified Silver recognition. The product line, manufactured at L’Oréal USA’s facility in Franklin, New Jersey, earned this certification based on an evaluation of material health, material reutilization, renewable energy and carbon management, water stewardship and social fairness practices. Awards were given to products in the Garnier SkinActive line, including Deep Pore Facial Cleanser with Green Tea, Refreshing Facial Cleanser with Aloe Juice, Soothing Cleansing Milk with Rose Water, Deep Pore Exfoliating Face Scrub with Green Tea, and Refreshing Cream Cleanser with Aloe Juice.  Garnier is the first mass market skin care brand to receive this certification for its products and is also one of the few skin care brands to have multiple products certified in a portfolio. Garnier joins Biolage and Kiehl’s as the third L’Oréal USA brand to achieve Cradle to Cradle certification for a selection of its products.

Cradle to Cradle Certified products are awarded at five levels (Basic, Bronze, Silver, Gold, and Platinum), with each level imposing a more rigorous set of requirements. The lowest score in any quality category establishes the product’s overall score. All five Garnier SkinActive products achieved Cradle to Cradle Certified Silver, with four products reaching Platinum for the Material Health attribute and all products achieving Gold for Material Reutilization. Certified products are required to show continuous improvement every two years.


Monday, May 28th, 2018

courtesy image

L’Oréal and Valentino announce the signature of a long-term global license agreement for the creation, development and distribution of fine fragrances and luxury beauty under the Valentino brand.  Founded in 1960 in Rome, Maison Valentino holds a unique role in the luxury universe thanks to its long standing tradition in Haute Couture and the innovative contemporary vision of Creative Director Pierpaolo Piccioli. Valentino today provides a strong inspiration for fragrance and beauty creation. The top three most popular fragrances today are Valentino Donna, Valentino Uomo and Valentina.  According to Nicolas Hieronimus, Deputy CEO of L’Oréal, “We are thrilled to have been granted the license of Maison Valentino. With its unique combination of prestige and modernity, Valentino definitely will appeal to millennial consumers around the globe and ideally complements our brand portfolio.”

The agreement will be effective as of 1 January 2019, after customary regulatory approvals, if any.


Friday, May 25th, 2018

courtesy image

Cosmetic giant, L’Oréal, announced on Friday its agreement to acquire Pulp Riot Hair Color, a professional American haircolor brand launched by David and Alexis Thurston in June, 2016.  Luxury Brand Partners, LLC acted as the lead investor of the brand.  Since its launch, Pulp Riot has been transforming the professional haircolor market by creating industry leading content, and using social media to effectively inspire and educate stylists across the world.  To date, Pulp Riot has amassed over 675,000 Instagram followers.  Pulp Riot had net sales of US $ 11 million in 2017. Its largest distributor in the US is SalonCentric. The brand also started its international expansion.

The mission of the color is to “empower stylists to think of themselves as artists while providing them with superior paint to create their masterpieces,” says David Thurston.  According to Nathalie Roos, President Professional Products Division of L’Oréal, “We are thrilled to welcome the Pulp Riot teams and to amplify the international development of this iconic brand. Its unique creative artistry and stylist powered education will inspire the entire division.”

Details of the deal have not yet been revealed.