Posts Tagged ‘L’Oreal’


Tuesday, November 27th, 2018

According to a National Health Interview Survey, diabetes currently affects 29 million adults in the United States. Among the many symptoms diabetic sufferers experience are skin itchiness, dryness, cracking and bruising caused by the decrease in their skin barrier’s function.  L’Oréal skincare brand, CeraVe, has introduced three new products targeted at diabetics  Its Diabetics’ Dry Skin Relief line includes a Moisturizing Cream, Hand and Foot Cream, and a Cleansing Wash.

The Diabetics’ Dry Skin Relief line was developed to address the specific skincare needs of people with diabetes and help reduce their risk of skin complications, which diabetics are prone to, including bacterial and fungal infections, which can be easily contracted via cracks in the hands and feet, making skincare an added concern for them.  Each product contains a combination of three essential ceramides, plus antioxidant-rich bilberry, which helps diminish bruising, and urea to soothe the skin and deliver long-lasting moisture.

“As the number of diabetes sufferers continues to rise, it was important to us that we develop this trio of products to help this growing segment of consumers seeking specialized skincare,” said Derrick Booker, Vice President of Marketing at CeraVe. “We know that people with diabetes have unique skincare concerns and these new products demonstrate our commitment to providing diabetes sufferers with affordable and therapeutic skincare offerings.”



Wednesday, November 14th, 2018

Courtesy of L’Oréal USA

La Roche-Posay’s My Skin Track UV is the first battery-free wearable electronic to measure UV exposure. Developed by L’Oréal’s Technology Incubator, the precision sensor measures individual UV levels and offers a companion app to tracks exposure to pollution, pollen, and humidity.  My Skin Track UV measures both UVA and UVB rays, and provides instant status updates while storing up to three months of data. The discreet wearable sensor is 12mm wide and 6mm high, waterproof, and has a sturdy wire clip that can conveniently attach to clothing or accessories.  Battery-free, the device is activated by the sun and powered by the user’s smartphone using near-field communication.

“Our research has long indicated the need for better consumer understanding of personal UV exposure,” said Guive Balooch, Global Vice President and Head of L’Oréal’s Technology Incubator. “We created this battery-free sensor to seamlessly integrate into the lives, and daily routines, of those using it. We hope the launch of this problem-solving technology makes it easier for people to make smart, sun-safe choices.” (more…)


Monday, October 22nd, 2018

courtesy image

L’Oréal has finalized the acquisition of German natural beauty company, Logocos Naturkosmetik AG.  The Teutonic beauty company has been a pioneer of natural cosmetics, through its vegan and bio-certified brands, Logona, Heliotrop, and Sante. Founded in 1978 by a naturopath, Logocos Naturkosmetik is based in Hanover, Germany and employs about 340 people. In 2017, net sales were 59 million euros across Germany and other countries in Europe.

Logona products cover haircare, hair color, skincare and hygiene product categories and are found in specialized distribution, mainly organic stores, at a premium price level for the engaged consumers of natural cosmetics. The Sante line of products includes haircare, skincare, hygiene and make-up and is found mainly in mass retail at an accessible price for young and trendy consumers. 87 % of Heliotrop products are certified in accordance with NATRUE and carry the EcoControl seal, proving the organic quality of ingredients. The brands include a range of products which uses its own and natural ingredients derived from organic farming.

Alexis Perakis-Valat, President of L’Oréal’s Consumer Products Division, said Logocos brings to the Division two authentic and certified naturaI brands as well as a unique expertise from a worldwide pioneer of the organic beauty market. In line with L’Oréal’s strategy to ‘seize what starts,’ this acquisition reinforces the position of the Division on one of today’s major beauty ascending trends.”