Posts Tagged ‘Make Up For Ever’

UNDERCOVER AGENT REVEALED: STEFANIE!

Thursday, September 20th, 2018
AGE:  32
CITY/STATE:  Monroe, NC
PHILOSOPHY: Do whatever makes you feel beautiful! It’s different for everyone.
CAN’T LIVE WITHOUT PRODUCT:  Philosophy Purity Made Simple One-Step Facial Cleanser,
CAN’T LIVE WITHOUT COSMETIC:  Urban Decay Naked2 Palette
MOST EXPENSIVE PRODUCT:  Diorskin Forever Perfect Makeup
BEST BARGAIN PRODUCT:  Pixi Shea Butter Lip Balm
 FAVORITE BEAUTY TOOL:  Either the BeautyBlender, T3 Whirl Trio, or GHD Eclipse Styler
MISC:  Beauty isn’t about the most expensive products, use what you like! Try new looks all the time and make it fun!

REVLON BRINGS MULTI-CULTURAL PRESTIGE WITH FLESH

Tuesday, May 29th, 2018

In a effort to promote multicultural beauty, Revlon will launch Flesh, a new prestige makeup line, exclusively at Ulta Beauty.  Designed with Revlon Chief Creative Officer (and former Allure editor), Linda Wells, Flesh strives compete with full-range brands, Fenty and Make Up For Ever, and feature 40 shades of foundation.  Initially the line will debut 12 products on June 24th, including foundation, primer, highlighters, lipsticks, eye and cheek glosses, blushes, and shadow palettes. Coincidentally, this is the same number of products Fenty debuted last year.

Speaking with WWD, Wells shared, “It’s really focused on the idea of flesh being all flesh colors — we’re redefining the notion of what flesh color really is and having it be inclusive on every level.  Now, 40 foundations has almost become the industry standard, but it’s really broadening that conversation and proposition out to other products as well.”   Flesh will appear in 575 Ulta stores by the end of 2018.  According to Tara Simon, Vice President of Merchandising for Prestige at Ulta, “The brand itself is very fresh and really timely with being inclusive and diverse,” adding that Wells has “created vibrant pops of color and the terminology is smart and cool — it really doesn’t have an age, and it’s very inclusive.”

MAKE UP FOR EVER TEAMS UP FOR ULTRA HD CAMPAIGN

Tuesday, February 20th, 2018

Ultra HD 2018 Unfiltered Tribe (PRNewsfoto/MAKE UP FOR EVER)

MAKE UP FOR EVER announced a global artistic collaboration with an eclectic and exciting group of unfiltered makeup artists to celebrate its new ULTRA HD campaign, featuring five emerging music talents and joining them together with four super-influential makeup artists.  Included are Jinjoo, explosive guitarist for DNCE, and Taeyun Park, professional makeup artist and complexion expert from Korea; Bayli & Kaya Nico (from The Skins rock band) and Lottie, professional makeup artist from Los Angeles; Dagny, breaking new Scandinavian pop artist and Linda Hallberg, professional makeup artist and inspiring beauty influencer from SwedenLea Makhoul, rising pop star from the Middle-East with Bouba, professional makeup artist and masterclass superstar from Lebanon.