Marc Jacobs Beauty has launched a new campaign featuring Kaia Gerber for the brand’s Velvet Noir Major Volume Mascara. The images, taken backstage at the Marc Jacobs Spring/Summer 2018 runway show in September, will appear in 50,000 special subscriber issues of Vogue’s March 2018 issue. they will also be leveraged throughout 2018 across all media platforms.
Gerber joined Marc Jacobs Beauty in Spring 2017, and is among iconic women such as Jessica Lange, Edie Campbell, Winona Ryder, Aya Jones, and Adwoa Aboah, who have previously and/or continue to serve as faces of the brand.
Posts Tagged ‘Marc Jacobs Beauty’
CITY/STATE: St. Louis, MO
PHILOSOPHY: YES you can! And if you don’t know how YouTube has a tutorial!
AM BEAUTY ROUTINE: Splash with cool water, apply Cover FX Mattifying Primer and Urban Decay Naked Skin Weightless Ultra Definition Liquid Makeup Foundation with a Beauty Blender, Maybelline New York Fit Me! concealer, Urban Decay Eyeshadow Primer Potion and eos lip balm. Ardell 3-Piece Brow Defining Kit, Anastasia Beverly Hills Contour Cream Kit, Jouer Skinny Dip Powder Highlighter, and Too Faced Sweethearts Perfect Flush Blush, set with Make Up For Ever HD Microfinish Pressed Powder. Kat Von D Metal Matte or Jouer Essential Matte & Shimmer eyes shadow palettes, Marc Jacobs Beauty Highliner Gel Eye Crayon Eyeliner, and 2 coats of Diorshow Mascara. Make Up For Ever Mist & Fix Setting Spray, and Jouer Long-Wear Lip Crème.
PM BEAUTY ROUTINE: Double-cleanse with Elemis Pro-collagen Cleansing Balm and Dr. Bronner’s Pure Liquid Castile Soap. Either a Shiny Leaf Dead Sea Mud Mask or a Grace and Stella Co sheet mask follows before a dab of Eva Naturals’ 20% Vitamin C Serum For Face and Elemis’ Pro-Collagen Marine Cream.
CAN’T LIVE WITHOUT PRODUCT: Elemis Pro-collagen Cleansing Balm
CAN’T LIVE WITHOUT COSMETIC: Jouer Long-Wear Lip Crème in Brique
MOST EXPENSIVE PRODUCT: Elemis Pro-Collagen Marine Cream
BEST BARGAIN PRODUCT: BS-MALL makeup brushes
FAVORITE BEAUTY TOOL: Bella and Bear tweezer set
FINAL THOUGHTS: I really need to find a good AM moisturizer and cream cleanser, I just haven’t purchased anything yet. I find it worth it to save up for more luxurious products, so it might be a few weeks before I add anything in.
Michael Ashton, longtime makeup artist to Adele, opened up to The Cut about some of his stage secrets. One which caught our eye involved eyeshadow primer. Eyeshadow primer is intended to prevent powder and cream shadows from pilling and creasing, locking in color up to twelve hours. “Dusting powder on top of concealer can cause creasing,” he explains. “Prepping concealer with a primer first does not.” Ashton regularly dabs the primer underneath the eyes — favoring Marc Jacobs Beauty Under(cover) Perfecting Coconut Eye Primer — prior to applying concealer. Not only does it make the cosmetic last longer, but the coconut oil transforms the concealer’s texture into a creamy confection.