Posts Tagged ‘Michael Kors’

KATE HUDSON & MICHAEL KORS #WATCH HUNGER STOP!

Thursday, September 20th, 2018

Kate Hudson in Michael Kors’ Watch Hunger Stop T-Shirt; artwork by Eli Sudbrack

In anticipation of World Food Day on October 16, Michael Kors has unveiled a host of exciting initiatives to support the 5th anniversary of Watch Hunger Stop, the brand’s vital, annual campaign to fight global hunger.  The brand’s partner in the effort is the United Nations World Food Programme (WFP), and all funds raised support WFP’s school meals program. Michael Kors is raising funds by selling limited-edition t-shirts, sunglasses, and watches for the Watch Hunger Stop Campaign.

Michael Kors will continue its partnership with actress, author, entrepreneur and longtime-supporter, Kate Hudson, who will once again lend her talents to support the cause.  “There’s something so simple but so deeply important about the work that the World Food Programme does,” says Hudson. “It is not just that [WFP] feeds children—though they do that and it’s incredible. They also work to support families and education and local economies, working towards a bigger picture that enables communities, and ultimately countries, to get back on their feet. I really do believe that if we work together at this, we will see an end to world hunger.”

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MICHEL KORS BRINGS SEXY BACK!

Thursday, September 21st, 2017
Designer Michael Kors is redefining sexy with his new fragrance, Sexy Ruby.  Launching the scent at London’s Tate Modern on Thursday night, the crowd was filled with influencers and muses ranging from Sofie Valkiers, Bruna Tenor, Chantal Trujillo, and Peony Lim to Martha Hunt, Soo Joo ParkEdita Vilkeviciute, and Serayah.  Sexy Ruby is a combination of  juicy raspberry and apricot with the fresh notes of rose petal and exotic Indian jasmine sambac.  It gets its warm, luxurious finish from cashmere woods.
For its marketing, the designer decided to forgo his signature jet-set campaign in favor of something more sensual, sexy, and powerful.  “Now when I think about sexy — sexy for a lot of people used to be perceived as you dress provocatively, it’s how you feel at night,” Kors shared with WWD. “Now, for a lot of women, what makes them feel sexy is feeling powerful. [And] I want something that celebrated the whole idea that sexy in today’s world is powerful… and the fragrance is magnifying your sexy.”

YANG MI JOINS MICHAEL KORS!

Tuesday, September 12th, 2017
Chinese actress and singer, Yang Mi, has been named fashion house, Michael Kors‘, first brand ambassador.   Since appearing on the arm of the designer at the 2017 Met Gala, Mi, 31, has collaborated with Kors on an exclusive handbag for DFS duty-free shops and appeared in a number of digital campaigns on the brand’s behalf.   “Yang Mi is one of the most influential trendsetters in China right now,” said Michael Kors’ Chairman and CEO John D. Idol at a press conference on Tuesday. “People love when she wears Michael Kors and we’re excited to continue our relationship with her as our brand ambassador.”  Yang has more than 70 million followers on China’s social media site, Wibo, and has appeared on the cover of countless fashion magazines in Asia.