Posts Tagged ‘ModiFace’

WWD BEAUTY INC. AWARDS

Wednesday, December 12th, 2018

WWD announced the winners of its Beauty Inc Awards for Makeup, Fragrance, Skin and Hair-Care Products of The Year.  While there were some surprise winners (yes, KKW Fragrance took top Prestige Fragrance), the competition was rather fierce.  For Prestige Makeup, Shiseido took top prize with its revamped color cosmetics line, Beauty Bio’s prosumer micro-needling tool, GloPro, was awarded best Prestige Skin Care, and the Prestige Hair Care honor went to Hair Rituel by Sisley Paris.

For Mass Makeup, Maybelline New York TattooStudio got a gold star for its sculpting and defining products inspired by the microblading trend.  Skin Care’s top award went to Johnson & Johnson’s youth-driven new-to-market C&C by Clean & Clear line, as Hair went to TRESemmé Compressed Micro Mist for its environmentally-friendly, flexible hold spray which has none of the “crunchiness” of traditional hairsprays.

The Newcomer Of The Year Award was given to Billie, the subversive, subscription shave and body care company designed for Millennial women, while Influencer of the Year was awarded to the inclusive YouTuber, Jackie AinaTatcha’s Vicky Tsai was given The Founder’s Award and Beautycounter won the Corporate Social Responsibility Award and the Transformational Deal of The Year Award was bestowed to L’Oréal for its acquisition of ModiFace, merging beauty with technology.

L’ORÉAL ACQUIRES AR BEAUTY COMPANY!

Sunday, March 18th, 2018

photo courtesy of ModiFace

L’Oréal announced the acquisition of 100% of the Canadian company ModiFace, a leader in augmented reality and artificial intelligence applied to the beauty industry. This acquisition is in line with L’Oréal’s digital acceleration strategy to provide the group’s 34 international brands with the most innovative technologies in terms of services and beauty experience.

ModiFace will be part of L’Oréal’s Digital Services Factory, a dedicated network to design and develop new digital services for the group’s brands. ModiFace will work in close collaboration with L’Oréal’s Advanced Research, and benefit from an unrivaled century-old expertise in beauty. ModiFace will remain based in Toronto close to the University with which it has established many research partnerships. (more…)