Posts Tagged ‘Naomi Osaka’


Thursday, November 22nd, 2018

Instagram @naomiosakatennis

Shiseido has entered a global agreement with Grand Slam women’s singles tennis champion, Naomi Osaka, to be its newest brand ambassador, representing its BareMinerals and Anessa lines.  Since turning pro in 2013, the bi-racial Osaka rocked the sport with her historic achievements, becoming the first Japanese winner of the US Open women’s singles title, ranking 5th worldwide in this category, and qualifying for the highly competitive WTA Finals.  Additionally, the 21-year-old phenom signed endorsement deals with Adidas, Nissan Motors, and Citizen Watch.  Posting on Instagram Osaka exclaimed, “So excited to become a new brand ambassador for @shiseido I have sensitive skin, so to have such a lightweight sunscreen like Anessa is perfect for me.”

This year Shiseido launched the New Three-Year Plan as the second phase of its ambitious VISION 2020 strategy to “Be a Global Winner with Our Heritage.” This is the first time the cosmetics giant has openly embraced diversity in its media campaigns.  A brand spokesperson shared, “With our ever-stronger foundations and upgraded global structure, like Naomi, we are always striving to improve ourselves. We are never satisfied, always challenging the status quo. As Ms. Osaka gives her best, we too are taking on various new initiatives, challenging the world and reaching for new heights.”