On Thursday, Urban Decay Cosmetics buried its iconic NAKED palettes, holding a mock-funeral and posting its obituary on social media. “Saying goodbye to NAKED is extremely bittersweet,” says Wende Zomnir, founding partner of Urban Decay. “It was a big moment in our history. It’s a little painful to leave your past behind, but it’s also essential to always evolve. I will forever miss NAKED, but we plan to turn the grief into even more greatness. Urban Decay will continue to thrive in NAKED’s memory and honor — just wait and see.”
Zomnir and Urban Decay conceived NAKED in 2010. The now-famous, infamous and eponymous flow of champagne-inspired neutral tones, came to life after Wende asked her product development team for the four eyeshadow shades they would bring to a desert island. After seeing the assortment of beautiful nudes, almost instantaneously, NAKED was born. Forbes eventually called it “the iPhone of Makeup.” According to Urban Decay, every six seconds, someone bought one and to date, more than 30 million NAKED Palettes have been sold.
To check out the Naked Funeral, starring Nicole Richie, Kandee Johnson, Christen Dominique, Katy DeGroot, Shayla Mitchell and Chrisspy, please watch the below video **Save 50% on the original Naked Palette at UrbanDecay.com, all Urban Decay stores, and retailers where UD is sold, while supplies last.