Posts Tagged ‘Pat McGrath’

THE NEWEST MOTHERSHIP HAS TAKEN OFF!

Wednesday, September 5th, 2018

Pat McGrath is launching her latest (and greatest) palette with Mothership V:  Bronze Seduction ($125) on Friday, September 7th.  Hyper-pigmented shadows and futuristic formulas are both hallmark’s of Mother’s (aka McGrath’s) shadow collections.  Bronze Seduction includes ten extravagant shades, saturated with pure color and extraterrestrial sparkle – ranging from radiant rose golds (Show Divine Glow, Rose Gold 005) and an incendiary crimson (Blitz Flame), to molten metallic bronzes (Blaze Bronze, VR Fire Opal, Astral Luna Gold, Gilty Pleasure) and a few mesmerising mattes (Entrapment, Disobedient, Xtreme Aubergine).

To get Mother’s subliminal, sublime, and subversive looks, please click here.

THE BUSINESS OF BEAUTY: PAT McGRATH’S CAPITAL INFUSION.

Monday, July 16th, 2018

Eurazeo Brands has made an investment in Pat McGrath Labs, the iconic makeup brand created by superstar makeup artist, Pat McGrath.  Eurazeo, a leading global investment company, joins ONE Luxury Group, a dedicated luxury investment fund, as minority shareholders in the company. Eurazeo’s total investment is $60 million, bringing total external funding to date to $88 million.

The new capital will help Pat McGrath Labs build on its incredible success and enable the company to further expand its distribution in the U.S., as well as meet increasing demand worldwide. “It has always been my dream to create an iconic beauty brand that goes beyond the usual limitations, that lives outside the parameters of what is expected,” shared McGrath.  “I am thrilled to be working with the unique and expert team at Eurazeo Brands.” (more…)

SELENA’S BACK AT COACH!

Sunday, July 1st, 2018

For her third collaboration with the American fashion house, Coach, brand ambassador, Selena Gomez, appears in its Fall/Winter 2018 advertising campaign alongside Kiko Mizuhara, Guan Xiaotong, and Timmy Xu.  The focus of the campaign, shot by Steven Meisel with makeup artist, Pat McGrath, and hairstylist, Guido Palau, is the melting pot of New York.  Gomez is photographed clutching Coach’s new Dreamer bag.