Afraid of messy home color kits or streaky, mis-matched results? Look no further than Herbatint, the leader in natural permanent hair color for more than 40 years. Founded in in Rome by Michele Albergo, Herbatint (née Antica Erboristeria) was influenced by the Swiss herbalist for whom Mr. Albergo had had once apprenticed. After years of development, he introduced a totally innovative formula of permanent, long-lasting hair coloring without any ammonia. Herbatint features an easy-to match hair color gel, available in 36 shades, made from a natural base of eight biological herbal extracts with an acidic pH. Its vegan and cruelty-free formula uniquely contains no parabens, fragrance, glutens, or alcohol. Easy to apply, the Herbatint Application Kit provides all the tools needed for an effortless and exact application.