Unilever announced its support for a global ban on animal testing for cosmetics as part of an ambitious new collaboration with animal protection leader Humane Society International (HSI). Additionally, Dove, its largest Beauty & Personal Care brand, has gained accreditation by People for the Ethical Treatment of Animals (PETA). David Blanchard, Chief Research and Development Officer at Unilever, explained, “Animal testing for cosmetics has been banned in the EU since 2013, and we hope that an adoption of similar bans in other countries will accelerate the regulatory acceptance of alternative approaches and thereby remove any requirements for any animal testing for cosmetics anywhere in the world.”
Unilever will support HSI’s global #BeCrueltyFree initiative, which is leading legislative reform in key beauty markets to prohibit cosmetic animal testing and trade, consistent with EU model. Dove’s cruelty-free status has been granted in recognition of the brand’s commitment to not conduct any tests on animals anywhere in the world. PETA’s cruelty-free logo will begin to appear on Dove packaging from January 2019 to assure customers that Dove does not, and will not, test on animals.
PETA has also recognized Unilever’s ongoing work on alternatives to animal testing, and its commitment to promoting their adoption worldwide. It will now list Unilever as a ‘company working for regulatory change’, which indicates that Unilever conducts no tests on animals unless specifically required by law for any of its brands or products. Dove’s commitment goes above and beyond this. “We’re very hopeful that through collaboration – amongst companies, NGOs and Governments – it will soon be possible to assess the safety of all cosmetics products without any need for animal testing anywhere in the world,” concluded Blanchard.