Now that we are all out and about in the warm weather, there is no better time of year to look and feel our best. For many people, this starts with clear, supple skin. While we’re all familiar with face wash and moisturizer, few of us know how to go the extra mile to see a visible difference in our skin’s appearance. Beauty and Wellness expert, June Jacobs, CEO and Founder of June Jacobs Skin Care, emphasizes the importance of an effective, targeted serum. Serums are potent, typically water-based elixirs used to fight specific problems you may have with your skin and infuse the skin with nutritious ingredients. Layer after toner and before moisturizer. Any serum you use should be specific to your skin type. As such, June Jacobs recommends the following types of serums for different skin problems:
For Dull or Discolored Skin: To brighten up and even out the skin, go for a serum that is packed with antioxidants, such as green tea and vitamin E, as well as lightly exfoliating acids and brightening agents. In particular, vitamin C works wonders for dull or discolored skin. Peter Thomas Roth’s Potent-C Serum is a prime choice for such concerns, combining a whopping 20% concentration of vitamin C in tandem with 3% vitamin E and 2% ferulic acid in order to provide an optimally even skin tone. Another winner is the new Naturally Serious Supercharge Anti-Oxidant Moisture Serum, which offers a breakthrough formula containing a patented anti-pollution blend of six antioxidants (pomegranate, goji berry, grape seed, green tea, red tea, and white tea) to help protect from environmental aggressors while neutralizing the look of uneven skin tone and reviving skin’s appearance.
For Sagging, Aging Skin: If you have sagging skin, you want a serum that works to increase the skin’s elasticity while tightening it and ameliorating overall texture. To do so, seek out ingredients that support collagen and elastin production, such as copper, zinc, and magnesium. Furthermore, look for hydrating ingredients, like hyaluronic acid and soy protein. June Jacobs Age-Defying Copper Serum has all this plus the added benefits of mild exfoliation for a truly radiant complexion.