In 2015, Mattel responded to criticism over the lack of diversity in its iconic Barbie dolls by introducing its Fashionista line (bottom). Featuring 23 individual dolls — representing eight skin tones, 14 facial structures, 18 eye colors, and 23 hair colors — this generation of Barbie presented more opportunities for self-expression. Notably different was the introduction of a moveable ankle, allowing Barbie to ditch her heels in favor of flat or athletic footwear. However, on Thursday, even greater barriers were broken down with the introduction of three new body types: curvy, petite, and tall (above).
#TheDollEvolves campaign was the brainchild of Mattel’s president and chief operating officer, Richard Dickson. “I think today, frankly more so than any other time, Barbie is truly representing what girls see,” he said. In addition to hosting a celebrity launch, featuring Gwen Stefani, Queen Latifah, screenwriter, Diablo Cody, designer, Jeremy Scott of Moschino, and hosted by Amanda DeCadenet, Dickson, focused the brand’s marketing campaign more on Barbie’s career ambitions (as seen in the recent Imagine The Possibilities ad) than her body-type.