Posts Tagged ‘Queen Latifah’

BARBIE: BEAUTY COMES IN ALL BODY TYPES!

Friday, January 29th, 2016

Barbies New Look

In 2015, Mattel responded to criticism over the lack of diversity in its iconic Barbie dolls by introducing its Fashionista line (bottom).  Featuring 23 individual dolls — representing eight skin tones, 14 facial structures, 18 eye colors, and 23 hair colors — this generation of Barbie presented more opportunities for self-expression.  Notably different was the introduction of a moveable ankle, allowing Barbie to ditch her heels in favor of flat or athletic footwear.  However, on Thursday, even greater barriers were broken down with the introduction of three new body types:  curvy, petite, and tall (above).

#TheDollEvolves campaign was the brainchild of Mattel’s president and chief operating officer, Richard Dickson.  “I think today, frankly more so than any other time, Barbie is truly representing what girls see,” he said.  In addition to hosting a celebrity launch, featuring Gwen Stefani, Queen Latifah, screenwriter, Diablo Cody, designer, Jeremy Scott of Moschino, and hosted by Amanda DeCadenet, Dickson, focused the brand’s marketing campaign more on Barbie’s career ambitions (as seen in the recent Imagine The Possibilities ad) than her body-type.

SWAG ALERT: YOUR ULTIMATE BEAUTY BAG!

Monday, October 6th, 2014

BW-Cover-FALL-2014[1]Back by popular demand is the Discover Beauty Within Ultimate Beauty Bag!  As you may recall, this summer Walgreens and Duane Reade launched their quarterly beauty bible (available-for-purchase, 99¢), stocked full of valuable beauty tips, new products, and coupons.  The current issue features the beautiful Queen Latifah on its cover and more than $10 in savings!   Discover Beauty Within is hitting the road and hosting several SWAG suites* in the Chicago area between October 13-16.  For those of you elsewhere, you can win the Ultimate Beauty SWAG Bag, which  includes the following chic treats:

  • Conair InfinitiPro Finishing Hairbrush
  • Hollywood Fashion Tape (assortment pack)
  • Yes to Cucumbers Soothing Facial Towelettes (travel pack)
  • Studio 25 Beauty Cleansing Facial Towelettes (Twin Pack)
  • TRESemme 7 day Keratin Smooth System (trial pack)
  • Bio Oil (2 fl oz)
  • Shea Moisture Olive & Green Tea Body Wash (3.2 fl oz)
  • Dial Spring Water Body Wash (2 fl oz)
  • Tone Moisturizing Cocoa Butter Body Wash (3 fl oz)
  • Colgate Optic White toothpaste (travel size)
  • Milani Lip Gloss
  • Jordana liquide eyeliner pencil
  • Cantu Shea Butter Leave-In Conditioning Repair Cream (sample pack)
  • Sensational Gel POlish Removal Kit

Discover Beauty Within is offering twenty lucky Beauty Undercover Subscribers an opportunity to snag its Ultimate SWAG Bag (valued at $75) simply by liking them on Facebook and entering here.  This SWAG Alert is open to Subscribers 18 years or older with a valid US mailing address.  Winners will be selected at random, and shipping is anticipated within 4 weeks.  *Details for the SWAG Suites can be found on Facebook.