Posts Tagged ‘Reese Witherspoon’

MARCH ON WITH REESE WITHERSPOON!

Thursday, March 1st, 2018

Behind the scenes of Elizabeth Arden’s March On campaign shoot with Reese Witherspoon, the brand’s Storyteller-in-Chief. #TogetherWeMarchOn (PRNewsfoto/Elizabeth Arden)

Elizabeth Arden just announced the launch of its March On campaign, featuring a limited edition lipstick, in the brand’s signature Red Door Red shade and signed by Reese Witherspoon, which will be sold globally with 100% of the proceeds donated to UN Women.

The program, in partnership with the brand’s Storyteller-in-Chief and female advocate Reese Witherspoon, is designed to celebrate women’s achievements, encourage women to support other women and includes a pledge to donate $1 million to UN Women in support of their work to advance women’s issues worldwide.  The limited edition March On red lipstick serves as a powerful symbol of unity and advocacy and invites women around the world to signal their support for one another.

“There is real strength and camaraderie in March On and the feeling that we are in this together. By bringing UN Women, Elizabeth Arden and women everywhere together we can help change women’s lives around the world for the better,” explains Reese Witherspoon. “I have the unique privilege to not only tell these women’s stories through my production company as well as my relationship with Elizabeth Arden, but I also get to encourage them to share their own stories through March On.”

Elizabeth Arden Limited Edition March On Beautiful Color Lipstick in Red Door Red, $26.50. 100% of the proceeds will be donated to UN Women to support women’s empowerment initiatives. #TogetherWeMarchOn (PRNewsfoto/Elizabeth Arden)

#TIME’S UP FOR THE RED CARPET: GOING BLACK FOR THE GOLDEN GLOBES!

Sunday, January 7th, 2018

Sharing with her more than 11.5 million fans #WhyWeWearBlack on Instagram, Reese Witherspoon led the #TimesUp initiative at Sunday night’s Golden Globe Awards.   #TimesUp launched on Monday, signifies the end of abuse, harassment, discrimination, and the imbalance of power in the workplace.  Joined by Tracee Ellis Ross, Eva Longoria, Brie Larson, Natalie Portman, Selena Gomez, and nearly 300 others, the group signed the anti-harassment action plan and committed to raising funds for the Times Up Legal Defense Fund.  Women in Hollywood — from Meryl Streep, Carrie Washington, and Michelle Williams to Shonda Rhimes, Angelina Jolie, and Oprah Winfrey — all wore black, standing up in solidarity.

REESE WITHERSPOON: STORYTELLER-IN-CHIEF!

Thursday, March 30th, 2017

Academy Award-winning actress, producer, designer, businesswoman, wife, and mother, Reese Witherspoon, is adding another title to her long-list of accomplishments:  Storyteller-In-Chief!  Announcing her new role with cosmetics company, Elizabeth Arden, Witherspoon posted on Instagram, “Its an honor to be part of such an iconic company.  More storytelling to come!”  Through a press release she continued, “One of the first things that drew me to the brand was its rich heritage and history of supporting women.”  Brand president of Elizabeth Arden, JuE Wong, shares Witherspoon’s enthusiasm for the alliance.  “Reese exemplifies the ideals of our founder and continues to break boundaries every day. Like Elizabeth Arden before her, Reese does not accept the standard, she sets it, making her the perfect person to represent the brand and engage with our consumers globally.”