Revlon Inc.’s 2017 year-end reports revealed that the beauty company sustained more than $183 million in losses, in great part due to its 2016 acquisition of Elizabeth Arden, Inc. for $870 million. Yet, 2017 sales were up by 15.4 per cent. The company has been beleaguered by restructuring costs and management shake-ups.
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Revlon, Inc. announced that it has signed an exclusive global license agreement with contemporary fashion brand, AllSaints. The partnership will develop, market, and distribute fragrances and ancillary products. Established in 1994, AllSaints is a global, contemporary brand known for its iconic biker jackets. The core values of AllSaints are individuality with an East London attitude. “We are proud to partner with an industry leader, Revlon, to launch the AllSaints fragrance collection,” said William Kim, CEO of AllSaints. “Revlon’s strategic approach is perfectly aligned with our brand vision and global growth focus,” he added. “As a brand, AllSaints is recognised globally for its fashion-forward, contemporary, Ready-to-Wear and bag collections and we look forward to creating a fragrance collection with Revlon which embodies these attributes.” Serge Jureidini, President, Revlon, Elizabeth Arden and Fragrances at Revlon shared, “AllSaints’ impressive footprint and customer-centric mindset is perfectly aligned with Revlon’s strategy and our focus to accelerate our global business.”