Posts Tagged ‘Rimmel London’

RIMMEL FIGHTS CYBERBULLYING: #IWILLNOTBEDELETED

Sunday, November 11th, 2018

The cast of Rimmel’s #IWILLNOTBEDELETED campaign film on set with brand ambassador Rita Ora. (Photo: Business Wire)

Rimmel has launched its #IWILLNOTBEDELETED film, marking the start of Anti-Bullying Week 2018 and the beginning of parent company’s, Coty’s, ongoing commitment to tackle the prejudice and discrimination that stand in the way of self-expression. The emotive film features a number of young people who have had first hand experience of the negative effects of beauty cyberbullying. They are supported by Rimmel global brand ambassadors, Rita Ora and Cara Delevingne, sharing their own authentic stories of being on the receiving end of beauty cyberbullying.

The #IWILLNOTBEDELETED campaign will see Rimmel partner with the multi award-winning anti-cyberbullying non-profit organisation, The Cybersmile Foundation.  Rimmel will work with Cybersmile to tackle the societal issues that stop people of all ages from feeling unable to fully express themselves on social media due to fear of negative commentary or retribution.

Rimmel has also published a white paper – Beauty Cyberbullying – Expression Repression which highlights the global impact of beauty cyberbullying. The white paper spoke to over 11,000 women aged 16-25 and discovered that beauty cyberbullying is a growing global issue. Some of the facts it discovered include:

  • 1 in 4 women have experienced beauty cyberbullying
  • 46% of women who have experienced cyberbullying have self-harmed either through an eating disorder, substance abuse or physical self-harm
  • 57% of women who have experienced cyberbullying didn’t tell anyone and suffered in silence
  • 54 of women have bullying behaviour on their mind when they’re about to post something online
  • 32% have closed a social media account and 22% have deleted an image due to cyberbullying
  • 115 million images are deleted each year as a result of cyberbullying

RIMMEL LONDON’S VISA EXPIRED AT ULTA

Friday, June 29th, 2018

Coty Inc.’s Rimmel London, has left the shelves and e-commerce division of ULTA Beauty.  According to a report in WWD, the beauty brand is believed to be “shifting its distribution strategy in the US” and focusing more on mass and web sources.  Initially launched in the United States in 2000 at Walmart, Rimmel London has performed well in retailers such as Target, Walgreens, and CVS.  While the brand has a strong following in Europe, fewer than a quarter of its of its sales come from the States.

UNDERCOVER AGENT REVEALED: RACHEL H!

Thursday, April 12th, 2018
AGE:  25
CITY/STATE:  Medford OR
PHILOSOPHY: Find what works for you, because everyone’s skin is different.
AM BEAUTY ROUTINE:   Wash face with CeraVe Hydrating Facial Cleanser, spot treat with Clean & Clear Persa-Gel 10 Acne Medication, The Ordinary Niacinamide 10% + Zinc 1% (for blemishes), Cetaphil Moisturizing Lotion, Bioré UV Aqua Rich Watery Essence SPF 50.
Makeup:  Maybelline New York Baby Skin Instant Pore Eraser, Maybelline New York Fit Me Shine Free Stick Foundation, Rimmel London Stay Matte Pressed Powder, Covergirl Cheekers blush, e.l.f. Lock on Liner and Brow Cream, Eyeko Skinny Liquid Liner, No7 Intense Volume Mascara.
PM BEAUTY ROUTINE:  Wash face with CeraVe Hydrating Facial Cleanser, spot treat with Mario Badescu Buffering Lotion, Differin Gel, Cetaphil Moisturizing Lotion.
CAN’T LIVE WITHOUT PRODUCT:  Bioré UV Aqua Rich Watery Essence SPF 50; sun protection helps fade old acne spots, and this sunscreen is so light and dries quickly.
CAN’T LIVE WITHOUT COSMETIC:  No7 Intense Volume Mascara
MOST EXPENSIVE PRODUCT:  Mario Badescu Buffering Lotion
BEST BARGAIN PRODUCT:  e.l.f. Lock on Liner and Brow Cream – I love this for filling in my brows
FAVORITE BEAUTY TOOL:  cotton balls
MISC:  I used to believe that I’d just grow out of my acne, which led to me really not taking care of my skin. Now I’ve finally started using sun protection every day and focusing on products that moisturize and nourish, and my skin feels so much happier.