Posts Tagged ‘Rimmel’


Sunday, November 11th, 2018

The cast of Rimmel’s #IWILLNOTBEDELETED campaign film on set with brand ambassador Rita Ora. (Photo: Business Wire)

Rimmel has launched its #IWILLNOTBEDELETED film, marking the start of Anti-Bullying Week 2018 and the beginning of parent company’s, Coty’s, ongoing commitment to tackle the prejudice and discrimination that stand in the way of self-expression. The emotive film features a number of young people who have had first hand experience of the negative effects of beauty cyberbullying. They are supported by Rimmel global brand ambassadors, Rita Ora and Cara Delevingne, sharing their own authentic stories of being on the receiving end of beauty cyberbullying.

The #IWILLNOTBEDELETED campaign will see Rimmel partner with the multi award-winning anti-cyberbullying non-profit organisation, The Cybersmile Foundation.  Rimmel will work with Cybersmile to tackle the societal issues that stop people of all ages from feeling unable to fully express themselves on social media due to fear of negative commentary or retribution.

Rimmel has also published a white paper – Beauty Cyberbullying – Expression Repression which highlights the global impact of beauty cyberbullying. The white paper spoke to over 11,000 women aged 16-25 and discovered that beauty cyberbullying is a growing global issue. Some of the facts it discovered include:

  • 1 in 4 women have experienced beauty cyberbullying
  • 46% of women who have experienced cyberbullying have self-harmed either through an eating disorder, substance abuse or physical self-harm
  • 57% of women who have experienced cyberbullying didn’t tell anyone and suffered in silence
  • 54 of women have bullying behaviour on their mind when they’re about to post something online
  • 32% have closed a social media account and 22% have deleted an image due to cyberbullying
  • 115 million images are deleted each year as a result of cyberbullying


Thursday, January 26th, 2017
AGE:  37
PHILOSOPHY: Makeup can enhance anyone’s natural beauty, less is more and it’s all about the eyes.
AM BEAUTY ROUTINE:   Hask Monoi Oil (Coconut) Shampoo/Conditioner and wash face with Gardeners Bar Soap by Barmaid Soap Company, exfoliate with a buffer pad for sensitive skin, rinse with warm water, then I put Hask Nourishing Monoi Coconut Shine Oil in my hair then wrap it in a towel to soak in.  I use Barmaid Soap’s Erase IT facial oil and let it soak in while waiting I brush my teeth. Then apply L’Oréal Paris Infallible Pro-Matte Foundation Makeup with Almay Smart Shade Loose Powder, Wet ‘n Wild  Color Icon Blush (Pearlescent Pink), curl eyelashes, and apply Rimmel Scandaleyes Retro Glam (Extreme Black) mascara and either Kylie Cosmetics waterproof liquid eyeliner or Maybelline New York Ultra-Liner Waterproof Liquid Liner, and Chapstick 🙂
PM BEAUTY ROUTINE:  I am horrible. I sleep in my makeup!!!! I am lazy…
CAN’T LIVE WITHOUT PRODUCT:  Erase It Face Oil by Barmaid Soap Company
CAN’T LIVE WITHOUT COSMETIC:  Maybelline New York Ultra-Liner Waterproof Liquid Liner
MOST EXPENSIVE PRODUCT:  L’Oréal Paris Infallible Pro-Matte Foundation Makeup
BEST BARGAIN PRODUCT:  Wet ‘n Wild  Color Icon Blush
COMMENTS/ANECDOTES:  If your running late and need to get out quick without an entire routine. Some loose powder and eyeliner will keep you looking flawless. I never go out without my eyes 😉


Thursday, December 1st, 2016
AGE: 23
CITY/STATE:  Medford, Oregon
PHILOSOPHY: Quick and easy!
AM BEAUTY ROUTINE:    First I wash with the Biore charcoal bar, then I apply Clean & Clear acne spot treatment, and Vaseline unscented lotion. For makeup, I use e.l.f. BB cream SPF 20Rimmel’s Stay Matte pressed powder, and e.l.f.’s Contouring Palette. I use Lush’s Eyes Right Mascara and Mabelline’s Brow Pencil & Brush duo; add a swipe of Burt’s Bees tinted lip balm, and that’s it for my daily look!
PM BEAUTY ROUTINE:  For makeup removal, I alternate between using Yes To Cucumbers Hypoallergenic facial wipes, and plain old Organic Coconut oil. Then I wash with either the Biore Charcoal Bar, or Clean & Clear’s scrub. Then I put on some Nivea Creme and call it a night!
CAN’T LIVE WITHOUT PRODUCT:  I’m in love with facial masks, particularly Lush’s Mask of Magnamity and Botanic’s Shine Away Clay Mask.
CAN’T LIVE WITHOUT COSMETIC:   Lush’s Eyes Right Mascara– I wear contacts and have sensitive skin and this mascara doesn’t cause irritation like others have.
MOST EXPENSIVE PRODUCT:   Lush’s Mask of Magnamity
BEST BARGAIN PRODUCT:  E.L.F. pretty continually impresses me with their quality and price point, and I really love their different foundations.