Posts Tagged ‘Roc’
You’ve probably heard it before. But what’s the use in offering a compliment when it’s followed by a backhanded twist like “for your age”? We at Beauty Undercover call that a “side-swipe.” RoC Skincare has partnered with Thandie Newton, its first celebrity ambassador, to promote its #ForYourAge campaign. In 2017 the French skincare company commissioned a study which proved that as women grow older, the positive boost they once received from compliments is compromised by negative modifiers. Adding phrases like “for your age” impacts the way which women feel about themselves, how they behave, how they dress or even their career. “We can think about how these words, which we totally take for granted, really make us feel,” shares Newton. “Tacking ‘for your age’ onto ‘you look good’ takes the prize out of the reward.”
Springtime is the best time to address those pesky signs of aging which have crept up during the harsh winter months. No over-the-counter remedy more quickly and effectively combats the visible signs of aging than French beauty brand, RoC. New RoC Retinol Correxion Max Daily Hydration Crème offers its most powerful retinol formula (the “gold standard” of anti-aging skincare ingredients), combined with a 24-hour Hyaluronic Acid-based moisturizer. Skin appears smoother and more radiant in just one week. But given four weeks, under eye wrinkles, crow’s feet, and and fine lines diminish, and by week-eight, deep wrinkles and hyper-pigmentation are dramatically reduced. RoC’s hypoallergenic, non-greasy, oil-free formula ensures anti-aging performance without causing breakouts.