Posts Tagged ‘Rosie Huntington-Whiteley’

BAREMINERALS: ENHANCES THE POWER OF GOOD

Tuesday, September 11th, 2018

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BareMinerals, the indie brand acquired by Shiseido in 2010, is hitting refresh with a clean marketing focus and a few new recognizable faces.  “The Power of Good” campaign, launched this summer with actress Letitia Wright (Black Panther), reminds us of the brand’s clean-mineral heritage:  Full of What’s Good / Free of What’s Fake.  Now the brand is introducing two new faces, Hailey Baldwin and Rosie Huntington-Whiteley, as well as its first official makeup artist, Nikki DeRoest.

Baldwin and Huntington-Whiteley will promote the Full Of/Free Of initiative on social media, particularly on YouTube, where they have shot individual makeup tutorials.  Full Of/Free Of states that BareMinerals continues to be free of harsh chemicals and unnecessary additives including Chemical Sunscreens, Coal Tar, Formaldehyde, Mineral Oil, Microbeads, Parabens, Phthalates, Propylene Glycol, Triclosan and Triclocarban.

Letitia Wright, Power of Good Ambassador, bareMinerals (PRNewsfoto/bareMinerals)

“Hailey and Rosie demonstrate that our passion for the power of our products and the power of our message is shared by some of the world’s most influential women,” said Jill Scalamandre, President, bareMinerals. “We chose Letitia earlier in the year because of her personal and impactful message about the world of clean beauty. When looking at what unites our ambassadors, it was clear that they all live their lives with humanity, meaning, and strive to positively affect the people they touch. We are excited to watch these partnerships grow.”

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BABY LOVE!

Thursday, February 9th, 2017
Everyone is Hollywood is finding baby love!  On Thursday, Julie Chen shared “Beyoncé is not the only superstar expecting twins” on the CBS’s daytime series, The Talk, revealing Amal Clooney’s pregnancy (due this June).  The HillsWhitney Port posted on Instagram, “Just standing by the window in my underwear, with a BABY in my belly!!!”  And Rosie Huntington-Whiteley shared a beach photo of her visible bump, confirming, “Very happy to share that Jason and I are expecting!”

BURBERRY BEAUTY: IRIS LAW!

Monday, January 16th, 2017
Iris Law, daughter of actors Jude Law and Sadie Frost, was named the face of Burberry Beauty on Monday.  The sixteen-year-old stunner will be the face of the line’s new Liquid Lip Velvet.  Speaking with Vanity Fair, the fair-eyed model exclaimed, “Burberry is such an iconic British brand, and it’s an honor to be part of the Burberry family and to be starring in a global campaign for them.”
Law’s makeup routine is rather simple and includes balm, sheer concealer, powder, blusher, mascara, contour stick, and some liquid lip colors; Oxblood and Bright Plum Liquid Lip Velvet shades are her favorites. “I apply it to the middle of my bottom lip and use my finger to move the tint across my lips so that the coverage is light. The color of Liquid Lip Velvet is strong, so you can vary how much you want to apply.”
Law joins models Kate Moss, Cara Delevingne, Jordan Dunn, Lily Donaldson, Lily James, and Rosie Huntington-Whiteley in representing Burberry Beauty.