Posts Tagged ‘Sally Beauty’
When Ardell, the leading lash innovator in the beauty business, ventured into the color cosmetics business this June, Ardell Beauty naturally launched a five-piece essential collection to complement its legendary lashes. By September, though, the brand had expanded its inventory to include more than 100 colored lip and eye products, found exclusively at Sally Beauty. In spite of its rapid expansion, Ardell Beauty is actually 34 years in the making! And no matter how much we love the brand’s luscious lipsticks, stains, and liners, we’ve got hungry eyes for its highly-coveted Pro Eyeshadow Palettes developed with real professionals, such as Jade Munson! Lights, Shimmer, Action! offers 15 on-trend shimmer shades, while So Mattely In Love With You! contrasts with 15 versatile mattes. Shadows have a luxurious, silky texture and glide on evenly, while providing long-lasting, rich color from day to night!
Sally Beauty has introduced a new line of color cosmetics called, Collab. Collab was created by eight social media influencers (known as “The Collective”), exclusively for the chain. The Collective members have a combined social reach in excess of four million and include Raven Scott, Alicia Marie Collinge, Samantha Robinson, Dani Meza, Ashley Mitchell, Lizzy Gutierrez, Claire Hakim, and Wesley Benjamin Carter. The 203-sku collection appeared Thursday on the retailer’s website and will appear in Sally’s 3,100 brick and mortar locations by November. “Cosmetics is an extremely growing area for Sally’s,” shared Melissa Hoogendoorn, director of Own Brands at Sally Beauty. “We’re well known for our hair and we want to get to be known for our cosmetics, as well.” According to Hoogendoorn, hero products are the Matte Addiction lip color, the About the Pout lip balm, and the Palette Pro eye shadow palettes.