Posts Tagged ‘Sephora’

THE BREAK UP WITH MAKEUP AT DEPARTMENT STORES

Wednesday, December 21st, 2016

Do you remember the last time that you made a purchase from the Clinique or Estēe Lauder counter at your local department store?  According to a new report, those visits are becoming less frequent, in favor of on-line shopping patterns.  In fact, department stores are one of the few categories of United States retail sales which have declined from a year ago.  While most of this loss is attributed to the apparel market, cosmetics sales have also been greatly affected.  “U.S. beauty and cosmetics sales are shifting away from department stores and mass merchants to online and specialty stores,” says Shelly Banjo for Bloomberg.  On-line retailers, such as Amazon, DermStore, FragranceNet, and specialty stores, such as Sephora and ULTA, have all taken a larger market share, due to their robust on-line operations.  The exception to the trend, however, has been the J.C. Pennney Co., who opened Sephora boutiques in more than half of its store locations.

According to the article, “the Selfie Generation has flocked to beauty brands that stoke sales with social media and technological innovations including plumping lipsticks, makeup-contouring kits, and nail polishes that go on like spray paint.”  In fact, consumers turn to vloggers on YouTube and Snap Chat to follow the latest makeup trends, rather than seeing them at the department store counter or in the pages of a magazine.

 

JACLYN HILL POPS HER CORK AGAIN!

Thursday, May 19th, 2016
Becca Champagne

Its seems that YouTuber, Jaclyn Hill, knows how to to keep the champagne flowing for her millions of fans.  The former makeup artist has teamed up with BECCA Cosmetics again for the Becca x Jaclyn Hill Champagne Collection Face Palette (inset).  Soon-to-be-released at Sephora, the limited-edition, iconic face palette, features five shades of highlighter and blush.  Hill is the creator of the original Shimmering Skin Perfector Pressed Champagne Pop.  Just remember that beauty often comes at a price … this palette will retail for $59 (which comes with free shipping!).

 

THE UNDERCOVER PREVIEW: SKIN FETISH 003

Tuesday, March 22nd, 2016
pat-mcgrath-slide
Revealed in the April issue of Vogue is Pat McGrath’s new skin transformative makeup kit, Skin Fetish 003. For those who’ve wondered how to get that signature dewy, luminous look as seen on the runways, the three-piece set includes a dual-ended stuck with a creamy illuminator on one side and a nutrient-rich balm on the other. The components of the kit, which also includes a made-in-Japan blending brush and a glimmering pressed powder (available in two shades), can be used together, or alone. When swept across the face, the shine is reminiscent of the ethereal skin McGrath created at Valentino’s recent Fall 2016 show, where she first used the product.
 Pat McGrath Labs will produce just 25,000 of the Skin Fetish 003 Kit, which will be available on April 26 at PatMcGrath.com and on May 10 at Sephora.com.