Posts Tagged ‘SheaMoisture’

UNDERCOVER AGENT REVEALED: KATHIE!

Thursday, September 13th, 2018
AGE:  48
CITY/STATE:  Winston Salem, NC
PHILOSOPHY: I like every woman, of every color, like to look and feel good, inside and out!
AM BEAUTY ROUTINE:    Wash face with SheaMoisture African Black Soap Facial System Kit, SheaMoisture CC Cream in Dark (out of stock), MAC Prep + Prime + Fix, MAC Prep + Prime Highlighter (sometimes MAC  Prep + Prime Skin), MAC Studio Fix Powder Plus Foundation, MAC Lipstick in Mirage Noir, MAC Rollerwheel Liquid Liner in Rollin Black Shine, MAC Lipglass, MAC Prep + Prime Lip and MAC Retro Matte Liquid Lipcolor in Carnivorous.  For evening — MAC Studio Face and Body Foundation but with MAC Retro Matte Liquid Lipcolor in Dance With Me, or Feel So Grand, and Patrick Starr’s Boy About Town Kit
CAN’T LIVE WITHOUT PRODUCT:  MAC Lipglass
CAN’T LIVE WITHOUT COSMETIC:  MAC Studio Fix Powder Plus Foundation
MOST EXPENSIVE PRODUCT:  MAC Studio Face and Body Foundation
BEST BARGAIN PRODUCT:  MAC Lipglass
 FAVORITE BEAUTY TOOL:  Eyebrow brush

 

THE BUSINESS OF BEAUTY: UNILEVER ADDS DIVERSITY TO ITS BRANDS

Monday, November 27th, 2017

Personal care giant, Unilever, is adding diversity to its portfolio with the acquisition of Sundial Brands, parent company for SheaMoisture, Madam C.J. Walker, Nubian Heritage, and nyakio, all of whom address the unmet needs of consumers of color.  Unilever’s attempt to attract “purpose led companies” as part of its “broader Company transformation”  stems from several incidents in which body care brand, Dove, has been accused of racial insensitivity.   Sundial Brands will operate as a standalone unit within Unilever, and as part of the agreement, Unilever and Sundial are creating the New Voices Fund with an initial investment of US$50 million to empower women of color entrepreneurs. The intention is to scale the Fund to US$100 million by attracting investments from other interested parties.

“The Sundial team has built differentiated and on-trend premium brands serving multicultural and millennial consumers that enhance our existing portfolio,” said Kees Kruythoff, President, Unilever North America. “Sundial is an important addition to our U.S. portfolio of purpose-driven companies, which includes Ben & Jerry’s and Seventh Generation.”  Unilever has aggressively pursued unique beauty brands ranging from Hourglass Cosmetics, Carver Korea, and Living Proof to Murad, Ren, Dermalogica and Kate Somerville.

UNDERCOVER AGENT REVEALED: COURTNEY S!

Thursday, March 2nd, 2017
AGE:  33
CITY/STATE:  Savannah, GA
PHILOSOPHY: To use products that make my skin better and enhance my beauty without alot of heavy makeup and chemicals
AM BEAUTY ROUTINE:  Wash with Burt’s Bees Natural Acne Solutions and moisturize and treat if needed.  Garnier Clearly Brighter Brightening & Smoothing Daily Moisturizer with SPF, Benefit Cosmetics Boi-ing under eyes/around my nose/on acne spots of redness with a brush, Flower Beauty E.E. Erase Everything Ultimate Foundation primer, Urban Decay Naked Skin Ultra Definition Powder Foundation, Wet ‘N Wild Photofocus Eyeshadow Primer, Urban Decay Naked Palette and maybe curl lashes, then CoverGirl Colorlicious Lipgloss in Berrylicious,  a spritz of perfume, brush teeth and hair.
PM BEAUTY ROUTINE:  Same as AM but I use brighter eye shadows at night sometimes also I use Flower Outstretched 3 Way Brush Lengthening Mascara, Milani Easy Brow Automatic Pencil, N.Y.C. New York Color 24 Hr WP Eyeliner, a darker lip, sandalwood perfume (usually Victoria’s Secret Fearless ), set my hair, Samy Fat Hair “O” Calories Thickening Conditioner and a styler to fix frizzes, remove makeup with Fresh Soy Face Cleanser, Boots Soothing Eye Make Up Remover, and then Burt’s Bees Natural Acne Solutions
CAN’T LIVE WITHOUT PRODUCT:  SheaMoisture Zanzibar Marine Complex Replenish & Rejuvenate Body Lotion! It makes me soooo soft!!
CAN’T LIVE WITHOUT COSMETIC:  Benefit Cosmetics Boi-ing for sure! Urban decay eyeshadows!
MOST EXPENSIVE PRODUCT:  Fresh Soy Face Cleanser
BEST BARGAIN PRODUCT:  Flower Beauty E.E. Erase Everything Ultimate Foundation (primer)
FAVORITE BEAUTY TOOL:  The Wet Brush! My mother in law gave it to me! Hands down awesome!
MISC:  I’m so stoked to be in this!! I love trying beauty products!!