Posts Tagged ‘Shel Pink’


Wednesday, April 26th, 2017

Recently we wrote about the Slow Beauty Movement, where beauty, health, and wellness intersect.  Pioneered by Shel Pink, founder of SpaRitual, a Certified Organic, vegan, cruelty-free beauty brand, one of Slow Beauty’s characteristics is its practice of rituals.  Pink believes that morning rituals set a positive pace for the day.  As we conclude Earth Month, we share one of these rituals from SpaRitual.

The Morning Hand Ritual begins with SpaRitual’s limited-edition, Spring 2017 Passionfruit Agave Vegan Nourishing Sugar Scrub.  Infused with a mix of nourishing ingredients, including blue agave, goji berry extract, and pomegranate extract, the lightly- scented, antioxidant-rich, formula repairs and protects the skin from free radicals, as it soothes and slows the effects of aging.  Recommended twice weekly, the ritual begins with a generous amount of Sugar Scrub to the hands.  Raising the product to the face, deeply breathe in the all-natural passionfruit agave aromatic extract blend, while closing the eyes.  Exhale slowly.  Exfoliate the hands, concentrating in between the fingers and on the knuckles, and raise the elbows for a deep stretch.  Finally, rinse thoroughly with lukewarm water and then apply moisturizer.

SpaRitual is offering a limited number of lucky Beauty Undercover Subscribers an opportunity to SWAG its limited-edition Passionfruit Agave Vegan Nourishing Sugar Scrub (retail $50) simply by following them on Instagram (or Facebook if you don’t have) and entering here. This SWAG Alert is open to Subscribers 18 years or older with a valid US mailing address only.  Delivery is anticipated within 3-4 weeks from notification.


Tuesday, February 14th, 2017

We started hearing about Slow Food in the early 1990s.  The movement was first promoted as an alternative to fast food, seeking to preserve traditional and regional cuisines, while encouraging sustainable farming within local ecosystems.  Today, we are experiencing a similar revolution in beauty.  Why?  According to Shel Pink, founder of  SpaRitual, we are living in a time where beauty, health, and wellness are now intersecting.  A lifelong practitioner of mindfulness and meditation, Pink experienced a Satori moment (or “seeing into one’s true nature” in Zen) nearly six years ago, and named her lifestyle, Slow Beauty.

The Slow Beauty Movement is the “antithesis of the fast-paced world of the beauty industry that sells us immediate results and invasive options.”  It takes beauty to a more authentic and personalized level, while embracing enlightenment and holistic rituals.  “This convergence supports our need for sustainable self-care in a fast world that shows no signs of slowing down,” shares Pink. “We are going deeper, identifying resources from within to strengthen and become more resilient, and empower ourselves to act more powerfully on behalf of our self, others and the world.”  And like the Slow Food  movement, we just need to slow down in beauty.

SpaRitual provides spa treatment products and resources to help design and sustain a Slow Beauty Practice.  Its body care products are made with vegan ingredients, many of which are Certified Organic and Fair Trade.  Its Four States of Slow Beauty, contains signature scents and color palettes to create a multisensory experience: Close Your Eyes, Look Inside, Instinctual, and Infinitely Loving.