Posts Tagged ‘Shiseido’


Thursday, December 20th, 2018
NAME:  Joan R
AGE:  73
CITY/STATE:  New York City
BEAUTY PHILOSOPHY:  As I age I pay more attention to skincare and keep a lighter hand on the makeup
PM BEAUTY ROUTINE: Whamisa Organic Flowers Cleansing Oil,  CO Bigelow Dr. Galen Herbal Skin Tonic No. 010, Royal Fern Phytoactive Anti-Aging Eye Cream
CAN’T LIVE WITHOUT PRODUCT:  Homeoplasmine Magic Cream
CAN’T LIVE WITHOUT COSMETIC:  Divaderme Lash Extender
MOST EXPENSIVE PRODUCTVintners Daughter Active Botanical Serum
BEST BARGAIN PRODUCT: e.l.f. Essential Instant Life Brow Pencil
COMMENTS/ANECDOTES:  See Philosophy above: compared to my regime as my 30ish self, today’s me wears little or no foundation in the daytime, and only eyeshadow, mascara and lip color.  My skin looks fine with only an occasional swipe of blusher, and my mantra is that good skin was the gift of menopause.


Wednesday, December 12th, 2018

WWD announced the winners of its Beauty Inc Awards for Makeup, Fragrance, Skin and Hair-Care Products of The Year.  While there were some surprise winners (yes, KKW Fragrance took top Prestige Fragrance), the competition was rather fierce.  For Prestige Makeup, Shiseido took top prize with its revamped color cosmetics line, Beauty Bio’s prosumer micro-needling tool, GloPro, was awarded best Prestige Skin Care, and the Prestige Hair Care honor went to Hair Rituel by Sisley Paris.

For Mass Makeup, Maybelline New York TattooStudio got a gold star for its sculpting and defining products inspired by the microblading trend.  Skin Care’s top award went to Johnson & Johnson’s youth-driven new-to-market C&C by Clean & Clear line, as Hair went to TRESemmé Compressed Micro Mist for its environmentally-friendly, flexible hold spray which has none of the “crunchiness” of traditional hairsprays.

The Newcomer Of The Year Award was given to Billie, the subversive, subscription shave and body care company designed for Millennial women, while Influencer of the Year was awarded to the inclusive YouTuber, Jackie AinaTatcha’s Vicky Tsai was given The Founder’s Award and Beautycounter won the Corporate Social Responsibility Award and the Transformational Deal of The Year Award was bestowed to L’Oréal for its acquisition of ModiFace, merging beauty with technology.


Thursday, November 22nd, 2018

Instagram @naomiosakatennis

Shiseido has entered a global agreement with Grand Slam women’s singles tennis champion, Naomi Osaka, to be its newest brand ambassador, representing its BareMinerals and Anessa lines.  Since turning pro in 2013, the bi-racial Osaka rocked the sport with her historic achievements, becoming the first Japanese winner of the US Open women’s singles title, ranking 5th worldwide in this category, and qualifying for the highly competitive WTA Finals.  Additionally, the 21-year-old phenom signed endorsement deals with Adidas, Nissan Motors, and Citizen Watch.  Posting on Instagram Osaka exclaimed, “So excited to become a new brand ambassador for @shiseido I have sensitive skin, so to have such a lightweight sunscreen like Anessa is perfect for me.”

This year Shiseido launched the New Three-Year Plan as the second phase of its ambitious VISION 2020 strategy to “Be a Global Winner with Our Heritage.” This is the first time the cosmetics giant has openly embraced diversity in its media campaigns.  A brand spokesperson shared, “With our ever-stronger foundations and upgraded global structure, like Naomi, we are always striving to improve ourselves. We are never satisfied, always challenging the status quo. As Ms. Osaka gives her best, we too are taking on various new initiatives, challenging the world and reaching for new heights.”