Posts Tagged ‘Stéphane Lancien’

L’ORÉAL TAKES OVER PARIS FASHION WEEK!

Sunday, September 30th, 2018

Atmosphere during Le Defile L’Oreal Paris as part of Paris Fashion Week Womenswear Spring/Summer 2019 on September 30, 2018 in Paris, France.

In an unprecedented event, L’Oréal Paris hosted its first runway show, Le Défilé L’Oréal Paris, on the river Seine over the weekend.  A wide audience watched the presentation from the Seine’s riverbanks, where spokespersons and models from different backgrounds appeared to walk over water (see below). Designed to bring fashion and beauty to an ever-wider audience from the heart of the French capital, Le Défilé L’Oréal Paris was also livestreamed to 30 countries.

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