Posts Tagged ‘Sulwhasoo’

THE MULTICULTURAL HISTORY OF FACIAL MASKS!

Sunday, December 3rd, 2017


We all know that luxury skincare is now more accessible than ever.  In fact, sheet masks, made popular again by Korean Beauty manufacturers, can now be purchased everywhere from drug stores and mass retailers to specialty boutiques and med-spas.  Did you know that the facial mask can be traced back to Ancient Egypt from 51-30 BC?  Masks made of egg whites, milk and honey, and clay from the Dead Sea were designed to tighten the pores, nourish, and purify the skin.  Nearly 800 years later royals of the Tang Dynasty were known to have pastes of white jade, ginseng, lotus root, starch and pearls fabricated to brighten skin.

In ancient Greek and Roman cultures, noblewomen favored facial masks made of starch, eggs, and animal excrements.  Natural oils, honey, vinegar, basil juice, and goose fat were introduced.  By the Middle Ages, achieving a clear, pale, flawless complexion became the beauty standard among European women.  They often resorted to extreme measures, applying the blood of calves or hares and even deadly lead-based mixtures to the skin in an effort to remove pigmentation. (more…)

A K-BEAUTY SECRET!

Thursday, July 6th, 2017
Sulwhasoo‘s First Care Activating Serum has achieved cult-status among in-the-know beauty-seekers.  Celebrating its 20th Anniversary, Sulwhasoo has worked to harness the power of its hero product into a convenient sheet mask.  Featuring the same exclusive JAUM Balancing ComplexTM, a proprietary blend of Peony, Sacred Lotus, Solomon’s Seal, White Lily and Rehmannia, the First Care Activating Mask creates optimal skin texture with instant hydration for those beauties who need an immediate fix.