Posts Tagged ‘The Ordinary’

UNDERCOVER AGENT REVEALED: FREYA!

Sunday, December 16th, 2018
AGE:  43
CITY/STATE:  Brooklyn, NY
PHILOSOPHY: Consistency is key!
AM BEAUTY ROUTINE:   Cleanse with Son & Park Beauty Water followed by rinsing with cool water. Neogen Real Cica Pads, Naruko La Creme Face Renewal Miracle Essence (FTE), Klairs Supple Preparation Unscented Toner, Urang True Rose Repair Essence, The Ordinary Buffet with Copper Peptides, Sunday Riley CEO Rapid Flash Brightening Serum, 107 Coreflex Cream, Kopari Save Face Oil, Kicho Moisturizing Sun Cream (SPF), Mascara, & lipgloss.
PM BEAUTY ROUTINE:  Micellar water (either Son & Park Beauty Water, CeraVe Hydrating Micellar Water) followed by a double cleanse – DHC Deep Cleansing Oil & Glow Recipe Blueberry Bounce Gentle Cleanser, eb5 Exfoliating AHA Cleansing Lotion, or Skin Laundry Hydrating Cream Wash. eb5 Anti-Aging Toner, Pixi Glow Tonic, or By Wishtrend Mandelic Acid Skin Prep Water.  Naruko La Creme Face Renewal Miracle Essence. Hydrating Toner: DHC Mild Lotion, Pyunkang Yul Essence Toner, or Klairs Supple Preparation Unscented Toner. Manyo Factory Bifidalacto Complex or Galactomyces Niacin. Stratia “Rewind” Serum or Abib Hypoderma SP1-2GF Serum & Lancer Advanced Retinol Treatment & either Purito Snail Repair Advanced Serum or LGH Grow Vita Propolis Serum. Swanicoco Bio Ferment Fermentation Snail Care Emulsion, Elizavecca Peptide 3D Fix Shooting Bubble Facial Essence, or Stratia Liquid Gold (mixed with a few drops of Bio Oil). Cream: Iope Super Vital Cream Rich or SkinRX Lab MadeCera Return Cream. Facial Oil: Bio Oil, Youth to the People Superberry Hydrate + Glow Oil. Sleeping Mask: Laneige Water Sleeping Mask or Enature Birch Juice Sleeping Pack, and DearPacker Plum Seed Lip Sleeping Mask
CAN’T LIVE WITHOUT PRODUCT:  Sunscreen!
CAN’T LIVE WITHOUT COSMETIC:  Lip Gloss & Mascara
MOST EXPENSIVE PRODUCT: Abib Hypoderma SP1-2GF Serum & La Mer Moisturizing Cream
BEST BARGAIN PRODUCT:  Bio Oil & CeraVe Hydrating Micellar Water & Moisturizing Cream 
FAVORITE BEAUTY TOOL:  Tok Stick Skincare Device (micro needling tool – once or twice a week followed by a sheet mask)
COMMENTS:  I also make sure to drink at least 65 ounces of water every day, I mask a few times a week (sheet masks & wash-off masks depending on what my skin needs), & I apply SPF every day no matter what (even when I’m not leaving the house!) 

PRICE FOR K-BEAUTY-INSPIRED SERUMS DOES NOT ALWAYS CORRELATE WITH SAFETY!

Thursday, December 6th, 2018

courtesy of SOKO Glam

A new EWG analysis of serums and essences, popularized by Korean beauty, or K-Beauty, finds that about 40 percent of the products were formulated with less hazardous ingredients. U.S. sales of K-beauty products have increased by almost 300 percent in the past two years alone.

EWG researchers analyzed 352 products in the Skin Deep database from U.S., European, Korean and other Asian companies, looking at the hazards posed by the ingredients and the price point per fluid ounce. Skin Deep assesses products based on the hazards associated with their ingredients. Consumers often assume that more expensive skin care products are made with healthier ingredients. This is not always the case. Many of the green-scoring products we assessed cost less per fluid ounce than did products with worse scores. Some of the most expensive products – costing as much as $640 per fluid ounce – scored in the red range.

“We analyzed the ingredients used to make the serums and essences based on their hazard scores in Skin Deep,” said Kali Rauhe, an associate database analyst at EWG. “Sixty-six of the products met the strictest criteria for health and transparency, to earn the EWG VERIFIED mark. Five of these EWG VERIFIED products made our Best Bets list, meaning they are less hazardous for you and your wallet.”

EWG researchers found that companies can make a trendy personal care product that also meets the rigorous standards for health and transparency dictated by the EWG VERIFIED program.  “We wanted to highlight that product marketing, packaging and cost often have very little to do with the safety of the ingredients used in the product,” said Nneka Leiba, director of EWG’s healthy living science program. “Consumers are drawn to the design and price point without realizing that the information on the front of the package is not vetted by the Food and Drug Administration, the agency governing personal care products. So a company can claim almost anything and use almost any ingredients without penalty because they’re so poorly regulated.” (more…)

WHAT HAPPENED TO DECIEM?

Tuesday, October 9th, 2018

On Monday Deciem founder, Brandon Truaxe, posted a bizarre video entry on the brand’s Instagram account, claiming that the company “will shut down all operations until further notice, which is about two months,”  indicating that members of his team have been embroiled in a “major criminal activity.”  This is just one example of the erratic behavior Truaxe has displayed since February, when he fired brand co-founder, Nicola Kilner (who was subsequently rehired in July).  In April Truaxe fired the brand’s entire U.S. staff and June he announced that Deciem would be leaving Sephora for Ulta (something which was never realized).

Update:  Estée Lauder, who owns a 28% stake in Deciem has just filed an injunction against Truaxe, asking that he be removed from the company and replaced by Kilner as sole CEO.  Truaxe has since posted correspondence from Lauder.

Deciem is known for housing several trendy beauty lines, including The Ordinary, NIOD, Hylamide, Chemistry Brand, Stemm, Fountain, HIF, Ab Crew, and Abnormaly, as well as off-shoots, Loopha, White Rx, Inhibitif, Halftone, Hippooh, and Stencil.  Its lines are vertically integrated and benefit from the sharing of proprietary technology.  As of late Tuesday, nearly all of Deciem’s stores in the US, Canada, UK, Australia, South Korea, and The Netherlands were closed.  Only Mexico City’s three stores and its offices in Toronto, London, Melbourne, and Nottingham currently remain open.

In Truaxe’s post, he accuses a number of high-profile  cosmetics, fashion, and lifestyle, companies, including Estée Lauder  Hyatt, LVMH, David Yurman, Tom Ford, and many others of “financial crimes.”  A spokesperson for Lauder responded, “The Estée Lauder Companies is a minority investor in Deciem and as such we do not control Deciem’s operations, social media or personnel decisions. We are deeply concerned by the material that has recently been posted on social media and will defend our right as a minority investor.”