Posts Tagged ‘Ulta Beauty’


Sunday, April 8th, 2018

In a world filled with celebrity collaborations, one which stands out is Kerry Washington’s latest endeavor with Neutrogena. The actress and Brand Ambassador has created limited-edition Essential Eye ($12.99) and Cheek ($9.99) Palettes, available on-line at Neutrogena and Ulta Beauty (in-store on April 22nd).  Promoting “Confidence, Elegance, and Power,” the creative consultant made sure that the line would work double-time; the 12-hour eyeshadow palette features five blendable shades which contain a built-in primer, while the cheek trio offers a buildable bronzer, blush, and highlighter which multitask as eyeshadow and dusting powder.

“On a busy day, if I keep these two essential palettes in my purse at all times — I can have other products that I toss in and out — but if I have these two, I’m armed with everything I need, no matter who I am, no matter where I’m going,” Washington says. “I wanted it to work for everybody, for every situation, to take the complexity out of it and just have your essential kit.”  **SWAG Alert to follow soon!


Tuesday, January 2nd, 2018

After a successful collaboration in May with its limited-edition Unicorn Box, mass-makeup label, Wet ‘n’ Wild, is coming to Ulta Beauty.   The cruelty-free, budget-conscious beauty brand has been popular with Generations X and Y, since its launch in the late 1970s.  Then it was known for its $.99 nail polishes, eyeliners, and cult-favorite lip pencils — #666 still holds a place in Beauty Undercover’s Product Hall of Fame. Today Millennials have embraced Wet ‘n’ Wild for its value pricing, influencer and celebrity following (Jeffree Star, Angela Basset, Jessica Biel, Meryl Streep, Solange Knowles, and Manny Mua are fans), and reputation for replicating many prestige skus, known as “dupes.”  More than 100 products and limited-edition collections will hit Ulta Beauty’s shelves in nearly two-thirds of its retail stores this February.  The brand will also collaborate with the retailer on exclusive products.

Speaking with WWD, Senior Vice President of Marketing, Evelyn Wang shares, “We can play numerous roles in Ulta — we can be a basket filler for that consumer who is buying, say, a really high-end foundation. We can allow her to play with trend and color and it’s not going to break the bank. She can be like, “OK, here’s my investment products and here are my fun products.’”


Wednesday, October 4th, 2017

Keeping it all together can be a full-time job, which is why Cricket Co.’s new everyday hair accessory tins are perfect for the Undercover Agents who is always on-the-go.  Rather than rummaging through our purses for a long-forgotten rubber band, we simply reach for one of Cricket’s clever, personality-filled accessory tins.  The Fix Your Ponytail Ties Tin is filled with with fifty black, classic, metal-free (ouchless) hair ties, while the Life Status Tin provides us with seventy-five black bobby pins.  Perfect for the car, gym bag, or desk drawer, both containers offer enough beauty essentials to pass out to friends, co-workers, and family, as if they were breath mints!

Cricket Co. is offering a limited number of lucky Beauty Undercover Subscribers an opportunity to SWAG one of its Accessory Tins (retail $8.95) simply by following them on Instagram (or Facebook if you don’t have) and entering here. This SWAG Alert is open to Subscribers 18 years or older with a valid US mailing address only.  Delivery is anticipated within 3-4 weeks from notification and selection will be at Sponsor’s discretion.