Posts Tagged ‘Ulta Beauty’


Tuesday, July 3rd, 2018

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At Beauty Undercover we’re always looking for the best in beauty … so what’s wrong with discovering a little discount?  This holiday we’ve discovered some fabulous deals!

Dermstore … save up to 20% on participating brands (such as Dr. Dennis Gross, The Organic Pharmacy, First Aid Beauty, By Terry, etc.) with the code FOURTH through July 8th

Leaf People … save 25% sitewide with the code HAPPYFOURTH on July 4th only.

LaRocca Cosmetics … save 30% sitewide with the code J43018 through July 6th.

Bloomingdales … aside from many Gifts With Purchases, enjoy 50% off on FLIRT Cosmetics Triple Lip Puffy Pout LipstickTriple Lip Puffy Pout Lipstick, MAC Cosmetics Eye Shadow x 4, M·A·C x Patrickstarrr Collection,Tweezerman Glitz & Glam Gift Set and so much more!

ULTA Beauty … discover its Summer Sale through July 4th with values of up to 60% off on brands such as Urban Decay, bareNaturals, Anastasia Beverly Hills, Laura Geller, and others!

Sephora … find special deals on T3 Cura Hair Dryer, Cover FX, Kat Von D, Tarte, and stars of the Sephora Collection!


Friday, June 29th, 2018

Coty Inc.’s Rimmel London, has left the shelves and e-commerce division of ULTA Beauty.  According to a report in WWD, the beauty brand is believed to be “shifting its distribution strategy in the US” and focusing more on mass and web sources.  Initially launched in the United States in 2000 at Walmart, Rimmel London has performed well in retailers such as Target, Walgreens, and CVS.  While the brand has a strong following in Europe, fewer than a quarter of its of its sales come from the States.


Sunday, June 24th, 2018

Vegan cosmetics line, OFRA Cosmetics, has entered more than 450 ULTA Beauty retail stores over the weekend.  Known for  the “OFRA Glow,” highlighters and liquid lipsticks are signature elements of the line. Using liquid-to-baked technology, OFRA highlighters, available in five shade, are created with prismatically-pigmented “pearls,” while its liquid lipsticks bring together comfort wear and long-lasting color.  Available in four shades, these enticingly-scented lippies offer fully-pigmented coverage in one application.

OFRA Cosmetics prides itself on being cruelty-free and committed members of both PETA and Leaping Bunny.  Its appeal to beauty bloggers such as KathleenLights, NikkieTutorials, and MannyMUA has created social media appeal for the brand, allowing it to grow exponentially without traditional marketing expenses. Calling the move in-store at ULTA a “major milestone for OFRA,” Operations Director, Ayelet Faerman, shares, “Building this brand from the ground up, experiencing the cycle of highs and lows, and still making it to this point only pushes my team and I to grow OFRA into something we never imagined. We are thankful for this partnership with ULTA and the opportunity it will give our brand to shine.”