Kylie Jenner announced Tuesday on Instagram Stories that her highly-influential cosmetics brand, Kylie Cosmetics, will migrate from on-line to in-store at “EVERY Ulta Beauty store.” The leap, which takes place on November 17th, will begin with Jenner’s signature lip kits. The 21-year-old entrepreneur expects palettes and other coveted items to follow shortly.
Posts Tagged ‘Ulta Beauty’
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Coty Inc.’s Rimmel London, has left the shelves and e-commerce division of ULTA Beauty. According to a report in WWD, the beauty brand is believed to be “shifting its distribution strategy in the US” and focusing more on mass and web sources. Initially launched in the United States in 2000 at Walmart, Rimmel London has performed well in retailers such as Target, Walgreens, and CVS. While the brand has a strong following in Europe, fewer than a quarter of its of its sales come from the States.