Posts Tagged ‘Unilever’

UNILEVER SUPPORTS NO ANIMAL TESTING

Tuesday, October 9th, 2018

image courtesy of Shutterstock.com

Unilever announced its support for a global ban on animal testing for cosmetics as part of an ambitious new collaboration with animal protection leader Humane Society International (HSI).  Additionally, Dove, its largest Beauty & Personal Care brand, has gained accreditation by People for the Ethical Treatment of Animals (PETA). David Blanchard, Chief Research and Development Officer at Unilever, explained, “Animal testing for cosmetics has been banned in the EU since 2013, and we hope that an adoption of similar bans in other countries will accelerate the regulatory acceptance of alternative approaches and thereby remove any requirements for any animal testing for cosmetics anywhere in the world.”

Unilever will support HSI’s global #BeCrueltyFree initiative, which is leading legislative reform in key beauty markets to prohibit cosmetic animal testing and trade, consistent with EU model. Dove’s cruelty-free status has been granted in recognition of the brand’s commitment to not conduct any tests on animals anywhere in the world. PETA’s cruelty-free logo will begin to appear on Dove packaging from January 2019 to assure customers that Dove does not, and will not, test on animals.

PETA has also recognized Unilever’s ongoing work on alternatives to animal testing, and its commitment to promoting their adoption worldwide. It will now list Unilever as a ‘company working for regulatory change’, which indicates that Unilever conducts no tests on animals unless specifically required by law for any of its brands or products. Dove’s commitment goes above and beyond this.  “We’re very hopeful that through collaboration – amongst companies, NGOs and Governments – it will soon be possible to assess the safety of all cosmetics products without any need for animal testing anywhere in the world,” concluded Blanchard.

TRUTH IN ADVERTISING: SUAVE COMES CLEAN!

Wednesday, April 4th, 2018

photo courtesy of Unilever

How many times have we seen those hair commercials which flaunt blindingly shiny locks, beautifully defined curls, or sky-high volume?  We all know that these campaigns involve an entire glam squad and a little bit of Hollywood magic!  Hair care brands often use exaggerated claims, promise impossible results, and cause unrealistic expectations in their ads.  Admitting to its own creative license in the past, Unilever haircare brand, Suave  decided to have some fun and show women everywhere how crazy those practices actually look.  For the first time ever, models featured in the brand’s new campaign actually styled their own hair using only Suave Professionals products.  “Our research showed that most women don’t believe they can get the hair they see in hair care advertising and that really stuck with us,” said Jennifer Bremner, Marketing Director for Suave. “We wanted to show her beautiful hair that she could easily get on her own, which is why our models did their own hair with Suave. Suave has been making salon quality products for more than 80 years and we are confident in letting our results do the talking.”

SWAG ALERT: SAY GOODBYE TO WHITE MARKS!

Monday, February 19th, 2018

Did you know that approximately 300 million pieces of clothing are tossed out by millennials over a lifetime due to white marks or yellow stains?  That’s why model Olivia Culpo recently joined Unilever in promoting its Stain-Less, Waste-Less fashion waste-awareness campaign in New York.  Partnering with Savers, a global thrift retailer, the initiative informs people about the issue of clothing waste, encouraging the to recycle, rather than throwing it away.  Naturally Degree Women’s Motion Sense UltraClear Black & White range addresses the top unmet deodorant need in the US: no white marks and yellow stains on clothing.  Body-responsive technology offers 48-hour wetness and odor protection in a Dry Spray and Invisible Solid, with refreshing fragrances such as Tropical Touch, Pure Rain, Pure Clean, and Black+White.  UltraClear Antiperspirant allows users to re-wear their favorite clothes over and over again!

Degree Women is offering a limited number of Beauty Undercover Subscribers an opportunity to SWAG its Ultra Clear Black + White Dry Spray, alcohol-free Ultra Clear Black + White Pure Clean Dry Spray, Ultra Clear Black + White Tropical Touch Invisible Solid, and UltraClear Black + White Pure Rain Invisible Solid (retail $19.96) simply by liking them on Facebook and entering through the on-line form here. This SWAG Alert is open to Subscribers 18 years or older with a valid US mailing address only (no PO Boxes, please!).  Delivery is anticipated within 3-4 weeks from notification.