Posts Tagged ‘Unilever’

THE BUSINESS OF BEAUTY: LEGAL BRIEFS

Sunday, November 18th, 2018

courtesy image

Unilever beauty brand, Dermalogica, has filed suit against Target in the California Central District Court, alleging that the mass retailer sold unauthorized products on-line and in several of its California stores last fall.   According to court documents, “Dermalogica goes to great lengths to control the quality of goods bearing the Dermalogica trademark,”and the beauty brand requires its authorized sellers to have “professional skin-care therapists” available for customer service.  Target does not meet these requirements and was asked by Dermalogica to remove those products in 2017, which it allegedly ignored.  Unilever also asserts that severly of the products sold at Target were counterfeit, expired, and/or falsely marketed.

Separately, French-owned beauty corporation, L’Oréal USA Creative LLC, owner of Skinceuticals, has filed suit against Drunk Elephant, alleging that the indie brand has infringed its patent for L-Ascorbic acid, a form of Vitamin C.  The Plaintiff asks the Texas Western District court for damages, claiming that Drunk Elephant’s C-Firma Day Serum replicates the patented Skinceuticals CE Ferulic.  “We believe that the scientific inventions that make our products so innovative are a strategic and competitive advantage and we are committed to protecting our valuable intellectual property,” said a spokeswoman for L’Oreal USA in a statement.

UNILEVER SUPPORTS NO ANIMAL TESTING

Tuesday, October 9th, 2018

image courtesy of Shutterstock.com

Unilever announced its support for a global ban on animal testing for cosmetics as part of an ambitious new collaboration with animal protection leader Humane Society International (HSI).  Additionally, Dove, its largest Beauty & Personal Care brand, has gained accreditation by People for the Ethical Treatment of Animals (PETA). David Blanchard, Chief Research and Development Officer at Unilever, explained, “Animal testing for cosmetics has been banned in the EU since 2013, and we hope that an adoption of similar bans in other countries will accelerate the regulatory acceptance of alternative approaches and thereby remove any requirements for any animal testing for cosmetics anywhere in the world.”

Unilever will support HSI’s global #BeCrueltyFree initiative, which is leading legislative reform in key beauty markets to prohibit cosmetic animal testing and trade, consistent with EU model. Dove’s cruelty-free status has been granted in recognition of the brand’s commitment to not conduct any tests on animals anywhere in the world. PETA’s cruelty-free logo will begin to appear on Dove packaging from January 2019 to assure customers that Dove does not, and will not, test on animals.

PETA has also recognized Unilever’s ongoing work on alternatives to animal testing, and its commitment to promoting their adoption worldwide. It will now list Unilever as a ‘company working for regulatory change’, which indicates that Unilever conducts no tests on animals unless specifically required by law for any of its brands or products. Dove’s commitment goes above and beyond this.  “We’re very hopeful that through collaboration – amongst companies, NGOs and Governments – it will soon be possible to assess the safety of all cosmetics products without any need for animal testing anywhere in the world,” concluded Blanchard.

TRUTH IN ADVERTISING: SUAVE COMES CLEAN!

Wednesday, April 4th, 2018

photo courtesy of Unilever

How many times have we seen those hair commercials which flaunt blindingly shiny locks, beautifully defined curls, or sky-high volume?  We all know that these campaigns involve an entire glam squad and a little bit of Hollywood magic!  Hair care brands often use exaggerated claims, promise impossible results, and cause unrealistic expectations in their ads.  Admitting to its own creative license in the past, Unilever haircare brand, Suave  decided to have some fun and show women everywhere how crazy those practices actually look.  For the first time ever, models featured in the brand’s new campaign actually styled their own hair using only Suave Professionals products.  “Our research showed that most women don’t believe they can get the hair they see in hair care advertising and that really stuck with us,” said Jennifer Bremner, Marketing Director for Suave. “We wanted to show her beautiful hair that she could easily get on her own, which is why our models did their own hair with Suave. Suave has been making salon quality products for more than 80 years and we are confident in letting our results do the talking.”