Posts Tagged ‘Val Garland’

L’ORÉAL TAKES OVER PARIS FASHION WEEK!

Sunday, September 30th, 2018

Atmosphere during Le Defile L’Oreal Paris as part of Paris Fashion Week Womenswear Spring/Summer 2019 on September 30, 2018 in Paris, France.

In an unprecedented event, L’Oréal Paris hosted its first runway show, Le Défilé L’Oréal Paris, on the river Seine over the weekend.  A wide audience watched the presentation from the Seine’s riverbanks, where spokespersons and models from different backgrounds appeared to walk over water (see below). Designed to bring fashion and beauty to an ever-wider audience from the heart of the French capital, Le Défilé L’Oréal Paris was also livestreamed to 30 countries.

(more…)

FASHION’S FALL MAKEUP TRENDS

Tuesday, September 11th, 2018

image courtesy of Instagram @diormakeup

Ditch the fake spray tan and glittery face bronzers because summer is  over, but the fall makeup trends have a plethora of products to offer. Number one rule, of course, is glowing, natural skin!  Here beautypress has compiled the top must-haves for the fall season this year, plus a bonus beauty trend!

NATURAL BROWS — Must have: a brow pencil or kit  Naturally full brows are the single most important part of our makeup routine this autumn! Whether you have thick, groomed brows a-la Cara Delevigne or more like those of 60’s fashion icon Twiggy, there is no need to panic! Carefully apply a brow pencil with sharp but short strokes where hairs normally grow. Choose a color lighter than your natural hair color to correspond with the tint of the brows. The great thing is that you can substitute a brow pencil with an eyeliner self-sharpening pencil – the effect will be just as good, and the difference – totally unnoticeable!

If you have full brows already, all you need to do is tweeze the excess hairs around the brow and brush them in their natural direction. Finally, finish off with a colored or clear brow gel to get that glossy groomed eyebrow look, and keep them fixed for the whole day.  Val Garland, global makeup director of L’Oréal Paris, focused on a natural, “boyish” brow at Poiret’s Fall 2018 runway show.

But don’t forget the mascara!  At Givenchy’s Fall 2018 show, superstar makeup artist, Pat McGrath, used “layer upon layer upon layer of mascara,” adding, “It does a lot for the eyes.”

(more…)

L’ORÉAL PARIS CELEBRATES THE CINEMA!

Tuesday, May 16th, 2017

Marking its second decade as the Official Cannes beauty partner at the 70th Cannes Film Festival, L’Oréal Paris inaugurates its free Outdoor Cinema  to celebrate women in film with six of its ambassador actresses. The brand opens its Pop-up Boutique to all festival-goers, sharing its red carpet beauty looks under the new creative direction of global makeup director, Val Garland. This edition also welcomes the new L’Oréal Paris Global spokesperson, Elle Fanning, who makes her debut on the red carpet on May 17th.  Each evening has a film hosted by different L’Oréal Paris actress:

May 17th Julianne Moore introduces Maps to the Stars, 2014, Award for Best Actress: 1h,52 minutes.
May 18th Susan Sarandon introduces Thelma and Louise, 1991, Out of Competition: 2h,10 minutes.
May 19th In her first role for the brand, Elle Fanning, new L’Oréal Paris actress ambassador, introduces Ginger & Rosa: 1h,30 minutes.
May 20th Aishwarya Rai introduces Devdas, 2002, Out of Competition: 3h,5 minutes.
May 21st Andie MacDowell presents Sex, Lies, and Videotape, 1989, Palme d’Or: 1h,40 minutes.
May 22nd Eva Longoria presents Lowriders, 2017, screening at the L’Oréal Paris Cinema following its worldwide release May 12th: 1h,39 minutes.