Posts Tagged ‘Walgreens’


Wednesday, October 3rd, 2018

In-store rendering (Photo: Business Wire)

Walgreens and online beauty retailer Birchbox announced that they will team up to build Birchbox retail experiences within select Walgreens stores. The multi-channel offering will bring prestige beauty brands into Walgreens stores and allow customers to discover and shop for new brands in an interactive and accessible way, and will include a curated Birchbox shop on Walgreens digital properties. As part of the relationship, Walgreens will also acquire a minority equity interest in Birchbox.

The collaboration between Walgreens, with its convenient retail locations and expansive omnichannel presence, and Birchbox, which has changed the way customers discover beauty, will offer customers the opportunity to try out new brands and products. The initial pilot will include 11 Walgreens locations across major U.S. cities, rolling out from this December through early 2019. (more…)


Tuesday, September 25th, 2018
 courtesy image

Heidi Klum has been announced as Perfectil’s U.S. Brand Ambassador.  Perfectil, which recently debuted in US Walgreens, has been a top multi-vitamin and beauty supplement in the UK for more than 20 years.  Containing between 22 and 28 bio-active micronutrients, its formulas are designed to support skin, hair and nail health, each functioning as a comprehensive multi-vitamin, so there is no need to take multiple formulas or other multi-vitamins.

Klum’s dedication to living a healthy, balanced lifestyle perfectly complements Perfectil’s positioning of achieving beauty from the inside out.  “I believe in the saying you are what you eat. I love preparing healthy food for me and my family every day,” shares Klum. “In addition to that I love a multi-Vitamin for myself to enhance more beautiful nails, skin and hair. I believe that Perfectil does that for me!”.



Friday, June 29th, 2018

Coty Inc.’s Rimmel London, has left the shelves and e-commerce division of ULTA Beauty.  According to a report in WWD, the beauty brand is believed to be “shifting its distribution strategy in the US” and focusing more on mass and web sources.  Initially launched in the United States in 2000 at Walmart, Rimmel London has performed well in retailers such as Target, Walgreens, and CVS.  While the brand has a strong following in Europe, fewer than a quarter of its of its sales come from the States.