Prosumer (professional-consumer) styling brand, Hot Tools Professional, has launched its first mass market collection, Hot Tools’ Signature Series, at Walmart. The six piece collection, which next comes to Target.com, features a several consumer-friendly modifications, including a lower price-point (Signature prices begin at $39.99, as opposed to the Black Gold or 24K Gold lines at $49.99). The Signature Series includes 3/4 inch to 1 1/2 inch Gold Curling Irons, a ceramic styler (featuring the brand’s Pulse Technology), and a rapid hair dryer.
Speaking with WWD, Joann Parker, Vice President of Marketing for Hot Tools, said, “The line between retail and professional has continued to blur and consumers are becoming more educated on styling tools. Retailers have been watching this category grow and came to us and said, we want these tools.”