Posts Tagged ‘Walmart’


Friday, October 26th, 2018

Prosumer (professional-consumer) styling brand, Hot Tools Professional, has launched its first mass market collection, Hot Tools’ Signature Series, at Walmart.  The six piece collection, which next comes to, features a several consumer-friendly modifications, including a lower price-point (Signature prices begin at $39.99, as opposed to the Black Gold or 24K Gold lines at $49.99).  The Signature Series includes 3/4 inch to 1 1/2 inch Gold Curling Irons, a ceramic styler (featuring the brand’s Pulse Technology), and a rapid hair dryer.

Speaking with WWD, Joann Parker, Vice President of Marketing for Hot Tools, said, “The line between retail and professional has continued to blur and consumers are becoming more educated on styling tools.  Retailers have been watching this category grow and came to us and said, we want these tools.”


Friday, June 29th, 2018

Coty Inc.’s Rimmel London, has left the shelves and e-commerce division of ULTA Beauty.  According to a report in WWD, the beauty brand is believed to be “shifting its distribution strategy in the US” and focusing more on mass and web sources.  Initially launched in the United States in 2000 at Walmart, Rimmel London has performed well in retailers such as Target, Walgreens, and CVS.  While the brand has a strong following in Europe, fewer than a quarter of its of its sales come from the States.


Wednesday, April 25th, 2018


Glitteratzi Mermaid Lips

Hard Candy’s Glitteratzi eyeshadows and polishes have been adding sparkle to our eyes and nails for several years.  But sometimes a gal just can’t get enough glitz!  Thankfully the Walmart-exclusive brand has launched a collection of Glitteratzi Liquid Sparklers for Spring/Summer!  The all-over glittery top coat can be applied to lips (see MUA Ryan Kelly’s mermaid lips, above), eyes, and even brows (MUA DG shares his secrets!).  Available available in seven shades, ranging from Aurora (silvery white), Star (rose gold), Blaze (yellow gold), Confetti (fuchsia), Twinkle (pink), Spark (purple), and Galactic (purple-aqua), the buildable all-over glitter glazes can be worn alone some sheer sparkle; however, when layered, the liquid sparklers can set off a Fourth of July fireworks display!

Hard Candy is offering a limited number of lucky Beauty Undercover Subscribers an opportunity to SWAG two of its Glitteratzi Liquid Sparklers (retail $12) simply by following them on Instagram (or liking them on Facebook) and entering through the on-line form here. This SWAG Alert is open to Subscribers 18 years or older with a valid US mailing address only (no PO Boxes, please!).  Delivery is anticipated within 3-4 weeks from notification.  **Color selection will be at Sponsor’s election.