Posts Tagged ‘wet n wild’

UNDERCOVER AGENT REVEALED: ANALICIA!

Thursday, September 6th, 2018
AGE:  30
CITY/STATE:  Tucson, AZ
PHILOSOPHY: Women look amazing without makeup. It’s not necessary but it sure does make you feel damn good!
AM BEAUTY ROUTINE:  Wash face with Johnson’s Vita-Rich Soothing Body Wash With Rose Water, or take a shower and moisturize with Johnson’s Moisturizing Baby Lotion with Coconut Oil. I use that everywhere!  For makeup, Maybelline New York Fit-Me Matte + Poreless Liquid Foundation, e.l.f. Concealer in Beige, and Maybelline New York Fit Me Set + Smooth Powder Makeup. I finish off with BellaPierre Cosmetics Banana Setting Powder, Marsk Mineral Eyeshadow in You’re Toast, Seraphine Botanicals Waterproof Liquid Liner Liquid Coal, Wet ‘n Wild Mega Protein Waterproof Mascara, Pacifica Beauty Blushious Coconut & Rose Infused Cheek Color, and JLB Cosmetics Endless Glow Highlighter Collection.
PM BEAUTY ROUTINE:   Wash face with Johnson’s Vita-Rich Soothing Body Wash With Rose Water and hydrate with Johnson’s Moisturizing Baby Lotion with Coconut Oil
CAN’T LIVE WITHOUT PRODUCT:  Suave 24 Hour Protection Anti-Perspirant Deodorant Spray in Fresh
CAN’T LIVE WITHOUT COSMETIC:  Maybelline New York Fit-Me Matte + Poreless Liquid Foundation
MOST EXPENSIVE PRODUCT:  MAC Cosmetics lipstick — I love and I really don’t buy expensive makeup
BEST BARGAIN PRODUCT:  a CoverGirl Eye Enhancer 3 Coordinated Eyeshadow Kit I found at a dollar store
FAVORITE BEAUTY TOOL:  BeautyBlender

UNDERCOVER AGENT REVEALED: LISA!

Thursday, August 16th, 2018

AGE:  49
CITY/STATE:  Knoxville, TN
PHILOSOPHY: You are never too old!
AM BEAUTY ROUTINE:   Wash with Derma e Nourishing Rose Cleansing Oil then exfoliate with either Aveeno Positively Radiant Skin Brightening Daily Scrub or Derma e Purifying Daily Detox Scrub before applying Ole Henriksen Uplifting Transformation Eye Creme and Boscia Oil Free Daily Hydration 15 SPF (now discontinued).  After moisturizer penetrates apply PUR Correcting Primer Prep & Perfect, LA Girl PRO Conceal (green for redness and orange for melasma), Too Faced Born This Way foundation (with an Aesthetica Cosmetics Beauty Sponge), Wet n Wild Photo Focus Concealer, Chella Eyebrow Cream and Anastasia Beverly Hills Brow Wiz pencil, Too Faced Chocolate Soleil Matte Bronzer, ULTA Mineral Blush, and Laura Mercier Translucent Powder. Occasionally neutral colors from the Morphe Pro 35N Eyeshadow Palette  or Urban Decay 24/7 Eyeliner Pencil with Benefit Cosmetics Roller Lash Mascara.  Then Glamglow Glowsetter or Cover FX Illuminating Setting spray, and the lip color of the day!
PM BEAUTY ROUTINE:  Just like the AM, I start with Derma e Nourishing Rose Cleansing Oil and then wipe makeup off with a tissue. Splash some water and add some Peter Thomas Roth Rose Stem Cell Cleansing Gel to my Vanity Planet Ultimate Spa Facial Cleansing System brush and clean!! I follow this with Pixi Glow Tonic, Mint Pear Collagen Serum, Perricone MD Neuropeptide Eye Therapy, Oil of Olay Regenerist Micro-Sculpting Cream on face, neck and decollete. Finally, Glossier Coconut Balm Dotcom on my lips.
CAN’T LIVE WITHOUT PRODUCT:  Derma e Nourishing Rose Cleansing Oil 
CAN’T LIVE WITHOUT COSMETIC:  Benefit Cosmetics Roller Lash Mascara
MOST EXPENSIVE PRODUCT:  Perricone MD Neuropeptide Eye Therapy
BEST BARGAIN PRODUCT:  Wet n Wild Photo Focus Concealer
FAVORITE BEAUTY TOOL:  Aesthetica Cosmetics Beauty Sponge or Vanity Planet Ultimate Spa Facial Cleansing System
MISC:  Start young and take skincare seriously! Or you will be my age and trying to undo damage!

THE BUSINESS OF BEAUTY: MARKWINS ACQUIRES LORAC

Tuesday, June 12th, 2018

Markwins Beauty Brands has completed a transaction that will usher the brand of LORAC Cosmetics, LLC under the umbrella of Markwins.  LORAC Cosmetics was founded two decades ago by Hollywoodbeauty legend and PRO makeup artist Carol Shawafter she saw the need to develop products that wouldn’t irritate her celebrity clients’ sensitive skin. What resulted was a line of professional, red carpet ready formulations with skin-friendly ingredients available to all. Shaw will continue to work with Markwins as lead consultant on the brand.

“LORAC is the original professional makeup artistry brand, and Markwins is excited to add its unique market-positioning to our expanding brand portfolio,” said Stefano Curti, Global President of Markwins. “With LORAC, Markwins enters the prestige channel with an iconic Hollywoodmainstay – expert products created under the intuition of makeup legend Carol Shaw, resulting in technologies that compel even the sharpest of beauty enthusiasts’ critical eye.”

As one of the largest privately-owned beauty companies, Markwins continues its industry growth with its fourth major acquisition in fifteen years.  Markwins acquired AM Cosmetics with brands wet n wild and Black Radiance in 2003, Physicians Formula Holdings, Inc. in 2012, and Aspire Brands assets Bonne Bell and Lip Smacker in 2015. With the addition of LORAC, Markwins will complement its already well-established mass beauty portfolio with the addition of this prestige brand.