Posts Tagged ‘wet n wild’
CITY/STATE: Newark, New Jersey
PHILOSOPHY: “My lashes are too long,” said no one ever.
AM BEAUTY ROUTINE: Wash face with Cetaphil, Mario Badescu Facial Spray with Aloe, Herbs and Rosewater, St. Ives Renewing Collagen & Elastin Moisturizer, Maybelline New York Baby Skin Instant Pore Eraser Primer, Physicians Formula Nude Wear Touch of Glow Foundation or Milani Conceal + Perfect 2-In-1 Foundation + Concealer, Physicians Formula Touch of Blur or Charlotte Tilbury Wonder Glow Instant Soft Focus Beauty Flash, e.l.f. studio Makeup Mist & Set, groom eyebrows, Wet ‘N Wild Max Volume Plus Waterproof Mascara, blush, Maybelline New York SuperStay 24 Liquid Lipstick
PM BEAUTY ROUTINE: Wash face with Cetaphil, remove mascara, St. Ives Renewing Collagen & Elastin Moisturizer, RoC Retinol Correxion Eye Cream, Mario Badescu Facial Spray with Aloe, Herbs and Rosewater
CAN’T LIVE WITHOUT PRODUCT: Mario Badescu Facial Spray with Aloe, Herbs and Rosewater
CAN’T LIVE WITHOUT COSMETIC: Milani Conceal + Perfect 2-In-1 Foundation + Concealer
MOST EXPENSIVE PRODUCT: Charlotte Tilbury Wonder Glow Instant Soft Focus Beauty Flash
BEST BARGAIN PRODUCT: Physician Formula makeup
FAVORITE BEAUTY TOOL: Real Techniques Miracle Complexion Sponge
MISC: Makeup makes me feel special and beautiful!
After a successful collaboration in May with its limited-edition Unicorn Box, mass-makeup label, Wet ‘n’ Wild, is coming to Ulta Beauty. The cruelty-free, budget-conscious beauty brand has been popular with Generations X and Y, since its launch in the late 1970s. Then it was known for its $.99 nail polishes, eyeliners, and cult-favorite lip pencils — #666 still holds a place in Beauty Undercover’s Product Hall of Fame. Today Millennials have embraced Wet ‘n’ Wild for its value pricing, influencer and celebrity following (Jeffree Star, Angela Basset, Jessica Biel, Meryl Streep, Solange Knowles, and Manny Mua are fans), and reputation for replicating many prestige skus, known as “dupes.” More than 100 products and limited-edition collections will hit Ulta Beauty’s shelves in nearly two-thirds of its retail stores this February. The brand will also collaborate with the retailer on exclusive products.
Speaking with WWD, Senior Vice President of Marketing, Evelyn Wang shares, “We can play numerous roles in Ulta — we can be a basket filler for that consumer who is buying, say, a really high-end foundation. We can allow her to play with trend and color and it’s not going to break the bank. She can be like, “OK, here’s my investment products and here are my fun products.’”