Posts Tagged ‘wet n wild’

UNDERCOVER AGENT REVEALED: GABRIELLE L!

Thursday, February 15th, 2018
AGE:  50
CITY/STATE:  Bise, ID
PHILOSOPHY: Scorn trends, they will go away long before you do.
AM BEAUTY ROUTINE:   Goddess Garden Fresh Start Invigorating Cream Cleanser, The Ordinary Buffet Serum, The Ordinary Natural Moisturizing Factors + HA, is clinical Youth Eye Complex, elta MD UV Daily Broad Spectrum SPF 40, eos Lip Balm, Kat von D Lock-it Foundation or Smashbox Camera Ready BB Water SPF 30 or Diorskin Forever Perfect Foundation Broad Spectrum SPF 30, Anastasia Beverly Hills Modern Renaissance Palette or Urban Decay Naked 3 Palette or Dior Garden Pastels palette, Urban Decay Troublemaker Mascara or L’Oréal Paris Voluminous Superstar Mascara or Grande Lash Mascara, Jane Iredale In Touch Cream Blush in Clarity, taste Tarteist PRO Glow Highlight Contour Palette, Sephora Highlighter palette, Buxom Plumpline Lip Liner Crayon or Lime Crime Velvetines Liquid Matte Lipstick or Kat von D Everlasting Liquid Lipstick or Wet n Wild Megalast Liquid Catsuit lipstick, Huda Beauty lip strobe or Buxom Full-On Lip Cream.
CAN’T LIVE WITHOUT PRODUCT:  The Ordinary Buffet Serum
CAN’T LIVE WITHOUT COSMETIC:  Lime Crime Velvetines Liquid Matte Lipstick
MOST EXPENSIVE PRODUCT:  Orogold 24k Caviar & Sea Kelp Mask
BEST BARGAIN PRODUCT:  Wet n Wild Liquid Catsuit
FAVORITE BEAUTY TOOL:  Clarisonic
 COMMENTS/ANECDOTES: My grandmother bought me my first makeup and skincare (an Estee Lauder box) when I was 12 and it’s still my favorite Christmas present ever.

UNDERCOVER AGENT REVEALED: MARY R!

Thursday, February 8th, 2018
AGE:  42
CITY/STATE:  Newark, New Jersey
PHILOSOPHY: “My lashes are too long,” said no one ever.
AM BEAUTY ROUTINE:   Wash face with Cetaphil, Mario Badescu Facial Spray with Aloe, Herbs and Rosewater, St. Ives Renewing Collagen & Elastin Moisturizer, Maybelline New York Baby Skin Instant Pore Eraser Primer, Physicians Formula Nude Wear Touch of Glow Foundation or Milani Conceal + Perfect 2-In-1 Foundation + Concealer, Physicians Formula Touch of Blur or Charlotte Tilbury Wonder Glow Instant Soft Focus Beauty Flash, e.l.f. studio Makeup Mist & Set, groom eyebrows, Wet ‘N Wild Max Volume Plus Waterproof Mascara, blush, Maybelline New York SuperStay 24 Liquid Lipstick 
PM BEAUTY ROUTINE:  Wash face with Cetaphil, remove mascara, St. Ives Renewing Collagen & Elastin Moisturizer, RoC Retinol Correxion Eye Cream, Mario Badescu Facial Spray with Aloe, Herbs and Rosewater
CAN’T LIVE WITHOUT PRODUCT:  Mario Badescu Facial Spray with Aloe, Herbs and Rosewater
CAN’T LIVE WITHOUT COSMETIC:  Milani Conceal + Perfect 2-In-1 Foundation + Concealer
MOST EXPENSIVE PRODUCT:  Charlotte Tilbury Wonder Glow Instant Soft Focus Beauty Flash
BEST BARGAIN PRODUCT:  Physician Formula makeup
FAVORITE BEAUTY TOOL:  Real Techniques Miracle Complexion Sponge
MISC:  Makeup makes me feel special and beautiful!

TAKING MASS TO PRESTIGE: WET ‘N’ WILD COMES TO ULTA BEAUTY!

Tuesday, January 2nd, 2018

After a successful collaboration in May with its limited-edition Unicorn Box, mass-makeup label, Wet ‘n’ Wild, is coming to Ulta Beauty.   The cruelty-free, budget-conscious beauty brand has been popular with Generations X and Y, since its launch in the late 1970s.  Then it was known for its $.99 nail polishes, eyeliners, and cult-favorite lip pencils — #666 still holds a place in Beauty Undercover’s Product Hall of Fame. Today Millennials have embraced Wet ‘n’ Wild for its value pricing, influencer and celebrity following (Jeffree Star, Angela Basset, Jessica Biel, Meryl Streep, Solange Knowles, and Manny Mua are fans), and reputation for replicating many prestige skus, known as “dupes.”  More than 100 products and limited-edition collections will hit Ulta Beauty’s shelves in nearly two-thirds of its retail stores this February.  The brand will also collaborate with the retailer on exclusive products.

Speaking with WWD, Senior Vice President of Marketing, Evelyn Wang shares, “We can play numerous roles in Ulta — we can be a basket filler for that consumer who is buying, say, a really high-end foundation. We can allow her to play with trend and color and it’s not going to break the bank. She can be like, “OK, here’s my investment products and here are my fun products.’”