As you know, we love a good collaboration at Beauty Undercover. Drybar X Too Faced Glitter Spritzer ($20) promises to be a party in a can. Celebrating the cosmetics company’s twenty year anniversary, Too Faced’s Jerrod Blandino enlisted the support of friend and Drybar founder, Alli Webb, to create a “love letter of friendship,” he shared with WWD.
Glitter Spritzer combines the malleability of Drybar’s best-selling Money Maker Flexible Hold Hairspray with the high-pigment gold and silver glitters which are signatures of Too Faced. “I love glitter in any shape or form,” Webb told WWD. “We were excited to make a product that was equivalent in the hair space to what [Too Faced] does in the makeup space. It’s a great marriage of the two brands.” Glitter Spritzer launches August 1st.
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Astral Hair & Beauty, parent company of PÜR Cosmetics, Cosmedix, and Aloette, has acquired makeup and nail brand, Butter LONDON. While known primarily for its 3-Free nail products, with this new infusion of cash, the Seattle-based beauty company is expected to expand its color cosmetics line. “We’ve evolved the brand to be more of a color cosmetics line, still having nail as an anchor, because that’s what we’re known for,” Sarina Godin, president of Butter LONDON, shared with WWD. “We have struggled,” she continued with “lack of funding to do some of the things the brand needs to do to be competitive, and with the ever-changing beauty industry and trying to keep up, we’ve had some challenges.” Chairman and chief executive officer of Astral, Robert Cohen, anticipates that the acquisition will help leverage Butter’s infrastructure. “We’ve worked for a decade to build infrastructure to reduce and leverage our cost structure so we can put the money back into the marketing, the product, the salespeople — the consumer-facing part of the business,” he said.
On Wednesday, MAC Cosmetics will release a limited-edition tribute collection to the late singer, Aaliyah. Nearly seventeen years after her death, the singer has continued to inspire and influence others with her unique sound. The collection, which was conceived through social media and a grassroots fan campaign, will consist of an eyeshadow palette ($32), four lipsticks ($18.50) and glosses ($17.50), a lip pencil ($18), and a bronzing powder ($28). The brand worked closely with Aaliya’s family to ensure the authenticity of the collection, even bringing some MAC products from her own makeup bag. A preview of the campaign can be seen here.
“Virtually every single one of our Instagram posts for the past two years leading up to the announcement that we were going to do this collaboration last summer had at least one comment about bringing the Aaliyah collection to life,” said Catherine Bomboy Dougherty, senior vice president of global communications at MAC, in an interview with WWD. “We get a lot of consumer requests through our global Instagram and Facebook to bring back products or ideas for collaborations. Of all those consumer requests for collaborations, half of them were related to an Aaliyah collection.”