Posts Tagged ‘WWD’

WWD BEAUTY INC. AWARDS

Wednesday, December 12th, 2018

WWD announced the winners of its Beauty Inc Awards for Makeup, Fragrance, Skin and Hair-Care Products of The Year.  While there were some surprise winners (yes, KKW Fragrance took top Prestige Fragrance), the competition was rather fierce.  For Prestige Makeup, Shiseido took top prize with its revamped color cosmetics line, Beauty Bio’s prosumer micro-needling tool, GloPro, was awarded best Prestige Skin Care, and the Prestige Hair Care honor went to Hair Rituel by Sisley Paris.

For Mass Makeup, Maybelline New York TattooStudio got a gold star for its sculpting and defining products inspired by the microblading trend.  Skin Care’s top award went to Johnson & Johnson’s youth-driven new-to-market C&C by Clean & Clear line, as Hair went to TRESemmé Compressed Micro Mist for its environmentally-friendly, flexible hold spray which has none of the “crunchiness” of traditional hairsprays.

The Newcomer Of The Year Award was given to Billie, the subversive, subscription shave and body care company designed for Millennial women, while Influencer of the Year was awarded to the inclusive YouTuber, Jackie AinaTatcha’s Vicky Tsai was given The Founder’s Award and Beautycounter won the Corporate Social Responsibility Award and the Transformational Deal of The Year Award was bestowed to L’Oréal for its acquisition of ModiFace, merging beauty with technology.

SEVENTEEN MOVES TO DIGITAL

Tuesday, November 13th, 2018

Seventeen Magazine is reducing its print frequency from a bi-monthly to occasional publication.  Following its “digital-first strategy,” the Hearst title is the latest heritage magazine to be put on life-support.  A spokes person says that nearly 75-year-old magazine will continue to publish “special stand-alone issues pegged to news events and key moments in readers’ lives.”  According to WWD, Seventeen‘s current media kit only offers a single prom-focused issue for 2019.

A Hearst spokesperson shares, “Seventeen is leading an authentic conversation with a growing audience — from social issues to important life advice, it is a resource and an ally for teens and young adults.  Continuing the digital-first strategy introduced in 2015, our focus will be on the brand’s two-plus million unique visitors and more than 12 million followers across social media.”

 

LISA ELDRIDGE LAUNCHES TRIO OF RED LIPSTICKS

Tuesday, November 13th, 2018

Makeup artist, YouTube guru, and Global Creative Director of Lancôme, Lisa Eldridge, is launching a limited-edition trio of red lipsticks.  Featuring a blue red, Velvet Ribbon, a brick red, Velvet Jazz, and an orange red, Velvet Morning (pictured above), the lipsticks will be released  November 19th on-line. The author of NY Times bestselling book, Face Paint -The Story Of Makeup, and jewelry designer (check out her collection of semiprecious earrings and rings) has worked with celebrities ranging from Taylor Swift, Nicole Kidman, Rihanna, and Kate Winslet, to Victoria Beckham, Kendall Jenner, Keira Knightley, and Cara Delevingne.  Eldridge consulted with Shiseido and No7, prior to joining Lancôme, and with her expansive collection of tutorials, one wonders why it took her this long to develop her own capsule collection. 

On Wednesday, Eldridge cryptically posted an André Breton quote on her Instagram page, “Objects seen in dreams should be manufactured and put on sale,” with the tag, “Something is coming .”  Speaking earlier in the week with WWD she confessed, “I hadn’t planned to create a lipstick, but I had a dream a few years ago about a lipstick with a velvet fabric bullet. It was on a shoot where I stuck actual red velvet onto a model’s lips and while it was fun, it wasn’t comfortable for the model.” Velvet has clearly been in Eldridge’s consciousness and her lipsticks channel those thoughts; she notes that the formula has a “delicate finishing effect” not found in other lipsticks and the reflective sheen, she assures, closely resembles velvet. 

Lisa Eldridge’s limited-edition lipsticks will retail for 26 pounds ($33.77) apiece or 75 pounds ($97.42) for the trio.