Posts Tagged ‘WWD’

CLARISONIC INTRODUCES 2 NEW MODELS

Wednesday, August 8th, 2018

(PRNewsfoto/Clarisonic)

Today Clarisonic launches two new models of its iconic facial device, the updated Mia Prima ($99) and the tech-savvy, multi-tasking Mia Smart ($199).  Immediately available on Clarisonic.com, rollouts at Sephora, Ulta, QVC, and Amazon will follow.  From August 8th through September 4th, the brand will allow consumers to “trade-in” their existing devices (including all existing Clarisonic devices and approved competitors) for a $25 credit applicable towards the purchase of a new Mia Smart.

The new Mia Smart is Clarisonic’s smartest device yet. Powered by the brand’s patented sonic technology, it is not only clinically proven to cleanse 6x better than hands alone – removing long-wear makeup 89% better than wipes – but it’s versatility is three-fold, expanding beyond cleansing into anti-aging and makeup application. Featuring a mobile app connectivity via Bluetooth, the Smart allows for a truly personalized experience.  The new Mia Prima is the optimal device for daily cleansing with a simplistic, effective approach.  The single 60-second Daily Cleanse Mode is suitable for all skin types via a one-button control.  A Soft Start mode allows for easy acclimation to cleansing routines by starting all cleansing modes at 80% power on the first use and gradually climbing to full power after two weeks of use. (more…)

DRYBAR X TOO FACED BIRTHDAY GLITTER SPRITZER!

Tuesday, July 17th, 2018
As you know, we love a good collaboration at Beauty Undercover.  Drybar X Too Faced Glitter Spritzer ($20) promises to be a party in a can.  Celebrating the cosmetics company’s twenty year anniversary, Too Faced’s Jerrod Blandino enlisted the support of friend and Drybar founder, Alli Webb, to create a “love letter of friendship,” he shared with WWD.
Glitter Spritzer combines the malleability of Drybar’s best-selling Money Maker Flexible Hold Hairspray with the high-pigment gold and silver glitters which are signatures of Too Faced.  “I love glitter in any shape or form,” Webb told WWD. “We were excited to make a product that was equivalent in the hair space to what [Too Faced] does in the makeup space. It’s a great marriage of the two brands.”  Glitter Spritzer launches August 1st.

THE BUSINESS OF BEAUTY: ASTRAL ACQUIRES BUTTER LONDON

Wednesday, July 11th, 2018

Astral Hair & Beauty,  parent company of PÜR Cosmetics, Cosmedix, and Aloette, has acquired makeup and nail brand, Butter LONDON.  While known primarily for its 3-Free nail products, with this new infusion of cash, the Seattle-based beauty company is expected to expand its color cosmetics line.  “We’ve evolved the brand to be more of a color cosmetics line, still having nail as an anchor, because that’s what we’re known for,” Sarina Godin, president of Butter LONDON, shared with WWD.  “We have struggled,” she continued with “lack of funding to do some of the things the brand needs to do to be competitive, and with the ever-changing beauty industry and trying to keep up, we’ve had some challenges.”  Chairman and chief executive officer of Astral, Robert Cohen, anticipates that the acquisition will help leverage Butter’s infrastructure.  “We’ve worked for a decade to build infrastructure to reduce and leverage our cost structure so we can put the money back into the marketing, the product, the salespeople — the consumer-facing part of the business,” he said.